ACC 270 Key Book terms Final Study Guide
ACC 270 Study Guide:
1. Cost per action (CPA): A method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
2. Affiliates: Third parties that promote a product or service, typically in exchange for a cut of any sales.
3. Affiliate program: A cost-per-action program, where program sponsors (e.g., Amazon.com, iTunes) pay referring Web sites a percentage of revenue earned from the referral.
4. Impression: Each time an advertisement is displayed.
5. CPM: Cost per thousand impressions (the M representing the roman numeral for one thousand).
- CPM (cost per thousand impressions) ads are often best suited for brand or awareness campaigns that aren’t looking to solicit a click-through or other action but rather are more focused on conveying a message to an audience.
6. Cookie: A line of identifying text, assigned and retrieved by a given Web server and stored by your browser, that can be used to build a profile associated with your Web activities.
7. Firewall: A system that acts as a control for network traffic, blocking unauthorized traffic while permitting acceptable use.
8. Network Effect: Also known as Metcalfe’s Law, or network externalities. When the value of a product or service increases as its number of users expands and are among the most powerful strategic resources that can be created by technology-based innovation
9. Server: A program that fulfills the requests of a client.
- Client-server computing is a method of distributed computing where one program (a client) makes a request to be fulfilled by another program (a server).
10. Porters value chain model: primary and secondary activities.
11. Value Chain: is the “set of activities through which a product or service is created and delivered to customers.” [1] There are five primary components of the value chain and four supporting components.
The primary components are:
Inbound logistics—getting needed
1. Cost per action (CPA): A method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
2. Affiliates: Third parties that promote a product or service, typically in exchange for a cut of any sales.
3. Affiliate program: A cost-per-action program, where program sponsors (e.g., Amazon.com, iTunes) pay referring Web sites a percentage of revenue earned from the referral.
4. Impression: Each time an advertisement is displayed.
5. CPM: Cost per thousand impressions (the M representing the roman numeral for one thousand).
- CPM (cost per thousand impressions) ads are often best suited for brand or awareness campaigns that aren’t looking to solicit a click-through or other action but rather are more focused on conveying a message to an audience.
6. Cookie: A line of identifying text, assigned and retrieved by a given Web server and stored by your browser, that can be used to build a profile associated with your Web activities.
7. Firewall: A system that acts as a control for network traffic, blocking unauthorized traffic while permitting acceptable use.
8. Network Effect: Also known as Metcalfe’s Law, or network externalities. When the value of a product or service increases as its number of users expands and are among the most powerful strategic resources that can be created by technology-based innovation
9. Server: A program that fulfills the requests of a client.
- Client-server computing is a method of distributed computing where one program (a client) makes a request to be fulfilled by another program (a server).
10. Porters value chain model: primary and secondary activities.
11. Value Chain: is the “set of activities through which a product or service is created and delivered to customers.” [1] There are five primary components of the value chain and four supporting components.
The primary components are:
Inbound logistics—getting needed