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Internet has reshaped the global market place for international marketers in terms of demand and supply side. In this twenty-first century, when Globalization is the well-used word by west and east, people are trying to make this world a ‘global village’, internet is playing the vital role in this process. Internet has revolutionized the International business in terms of reaching new market, catching different taste of consumer, Brand building, set the appropriate price for the product and so on. Internet and these related technologies have opened a new door for International marketers to think of their Promotional strategy and global distribution channel management as well. International marketers are taking these opportunities to go global, and that actually gives them competitive advantage in foreign land (Helsen, 2011). factor
The Internet has revolutionized every phase of international marketing and trade. It has emerged as a global medium of communication that accommodates specific needs of businesses.
This strategic impact of the Internet is exemplified by the spread of Western culture and sphere of influence around the world. It is no secret that a majority of Internet content has its origins in the US. In fact, the computer network is accessed mainly through US-made software. The Internet has also become a primary advertising medium for global firms and product brands. Internet advertising is more advantageous than traditional advertising because it provides accurate and complete information to consumers. It is...
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