international business management
MPM 735
International Business Management
3rd Written Assignment
“Endless Wave - Business Plan and Entry Strategy”
Lecturer’s Name – Murray
Group-92
Student Name
Student ID
Shine Saju Varghese
213304034
Hemanth Kumar Madappa
213319342
Tejas Gupte
212555455
Word count- (Excluding Content, Tables, Figures, Graphs, Appendices and References) – 4255words
Contents
List of Figures
Figure 1: Manufacturing Industries in South Africa.
Figure 2: Trade sales in South Africa
Figure 3: Manufacturing Sectors in South Africa
Figure 4: Percentage distribution of employment in manufacturing industries
Figure 5: SA retail sales at a glance
Figure 6: South Africa Retail trade sales forecast growth rate (current prices)
Figure 7: South Africa market share of two largest types of retailers
Figure 8: Market Demand for Apparels
Figure 9: Market Demand for Footwear
Figure 10: SWOT Analysis
Figure 11: Branding Tactics
Figure 12: Comparison in different Entry Modes of South Africa.
Figure 13: Resources required for Market Entry
Figure 14: Timeframe for Entry Activities
Figure 15: Organizational Structure for Endless Wave
Figure 16: Control Measures
Figure 17: Key HRM Elements
Figure 18: Marketing Strategies
Figure 19: Inward FDI per capita
Executive Summary
This report has been mainly commissioned for Endless Wave to recommend a business plan and entry strategy for the South African Market. Firstly, we examine the various industries under which the company operates and the growing market for apparel in the surfing sub- culture. It analyses the clothing, accessories and leather goods market in South Africa to understand the market potentiality for the business. We will then be observing industry leaders such as Quicksilver, Roxy, Billabong, and Rip Curl to evaluate the current conditions of the market and level of competition.
Later, by assessing the strengths, weaknesses, opportunities, and threats of
International Business Management
3rd Written Assignment
“Endless Wave - Business Plan and Entry Strategy”
Lecturer’s Name – Murray
Group-92
Student Name
Student ID
Shine Saju Varghese
213304034
Hemanth Kumar Madappa
213319342
Tejas Gupte
212555455
Word count- (Excluding Content, Tables, Figures, Graphs, Appendices and References) – 4255words
Contents
List of Figures
Figure 1: Manufacturing Industries in South Africa.
Figure 2: Trade sales in South Africa
Figure 3: Manufacturing Sectors in South Africa
Figure 4: Percentage distribution of employment in manufacturing industries
Figure 5: SA retail sales at a glance
Figure 6: South Africa Retail trade sales forecast growth rate (current prices)
Figure 7: South Africa market share of two largest types of retailers
Figure 8: Market Demand for Apparels
Figure 9: Market Demand for Footwear
Figure 10: SWOT Analysis
Figure 11: Branding Tactics
Figure 12: Comparison in different Entry Modes of South Africa.
Figure 13: Resources required for Market Entry
Figure 14: Timeframe for Entry Activities
Figure 15: Organizational Structure for Endless Wave
Figure 16: Control Measures
Figure 17: Key HRM Elements
Figure 18: Marketing Strategies
Figure 19: Inward FDI per capita
Executive Summary
This report has been mainly commissioned for Endless Wave to recommend a business plan and entry strategy for the South African Market. Firstly, we examine the various industries under which the company operates and the growing market for apparel in the surfing sub- culture. It analyses the clothing, accessories and leather goods market in South Africa to understand the market potentiality for the business. We will then be observing industry leaders such as Quicksilver, Roxy, Billabong, and Rip Curl to evaluate the current conditions of the market and level of competition.
Later, by assessing the strengths, weaknesses, opportunities, and threats of
References: BMR, 2014, Report No. 443, Retail trade sales forecast for South Africa 2014, retrieved 30 May 2014 The Africa Report, Country profile 2014: South Africa retrieved 30th April 2014 KPMG (2012), ‘South Africa Fiscal Guide’, viewed on 22nd March 2014. , Norton Rose Fulbright (2013), ‘Doing business in South Africa, viewed on 18th April 2014 14.Appendix Table 1:Manufacturing Sectors in South Africa (Source: DTI 2013)