Cross-Cultural Management in Practice
Culture and Negotiated Meanings
Corvinus University of Budapest, Hungary
Stockholm School of Economics, Sweden
University of Bw Munich, Germany
Cheltenham, UK • Northampton, MA, USA
© Henriett Primecz, Laurence Romani and Sonja Sackmann 2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher.
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List of contributors
1 Culture and negotiated meanings: the value of considering
meaning systems and power imbalance for cross-cultural
Laurence Romani, Sonja A. Sackmann and Henriett Primecz
2 On the road again: culturally generic spaces as coping strategies in international consultancy
Sara Louise Muhr and Jeanette Lemmergaard
3 Dynamics of ethnocentrism and ethnorelativism: a case study of Finnish-Polish collaboration
4 Exploring the culture context of Franco-Vietnamese
development projects: using an interpretative approach to
improve the cooperation process
5 The intercultural challenges in the transfer of codes of conduct from the USA to Europe
Christoph I. Barmeyer and Eric Davoine
6 When American management system meets Tunisian culture:
the Poulina Case
7 Corporate communication across cultures: a multi-level approach Lisbeth Clausen
8 Engineering culture(s) across sites: implications for
cross-cultural management of emic meanings
9 Negotiating meaning across borders (finally!): Western
management training in Eastern Europe
Snejina Michailova and Graham Hollinshead
10 Intercultural integration in Sino-Brazilian joint ventures Guilherme Azevedo
11 Divorcing globalization from Orientalism: resembling economies and global value added
12 Culture and negotiated meaning: implications for practitioners Sonja A. Sackmann, Laurence Romani and Henriett Primecz
Guilherme Azevedo recently completed his PhD in Strategy and Organization at McGill University, Montreal, Canada. His research gravitates around the concepts of globalization and culture and includes studies on international business, organizational anthropology, anthropological perspectives of globalization, interpretation of cultures and business development in emerging economies. He has taught at undergraduate and MBA programmes in Brazil and in Canada.
Christoph Barmeyer is Professor of Intercultural Communication at the University of Passau, Germany, and Affiliated Professor of Ecole de Management (EM) Strasbourg/University of Strasbourg, France, at the research centre Humans and Management in Society (EA1347). He gained a PhD from the University of Saarbrücken, Germany. He is author of several books and numerous articles in the field of intercultural management, international transfer and international human resource management, with a FrenchGerman focus. He also works as a consultant and was board member of Society for Intercultural Education, Training and Research (SIETAR) in Germany, a worldwide association of interculturalists.
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