intercultural management

Topics: Management, Cross-cultural communication, Organizational studies Pages: 45 (12541 words) Published: December 4, 2013
Cross-Cultural Management in Practice

Management in
Culture and Negotiated Meanings

Edited by

Henriett Primecz
Corvinus University of Budapest, Hungary

Laurence Romani
Stockholm School of Economics, Sweden

Sonja Sackmann
University of Bw Munich, Germany

Edward Elgar
Cheltenham, UK • Northampton, MA, USA

© Henriett Primecz, Laurence Romani and Sonja Sackmann 2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher.

Published by
Edward Elgar Publishing Limited
The Lypiatts
15 Lansdown Road
Glos GL50 2JA
Edward Elgar Publishing, Inc.
William Pratt House
9 Dewey Court
Massachusetts 01060

A catalogue record for this book
is available from the British Library
Library of Congress Control Number: 2011929461

ISBN 978 1 84980 407 3 (cased)
Typeset by Cambrian Typesetters, Camberley, Surrey
Printed and bound by MPG Books Group, UK


List of contributors
1 Culture and negotiated meanings: the value of considering
meaning systems and power imbalance for cross-cultural
Laurence Romani, Sonja A. Sackmann and Henriett Primecz
2 On the road again: culturally generic spaces as coping strategies in international consultancy
Sara Louise Muhr and Jeanette Lemmergaard
3 Dynamics of ethnocentrism and ethnorelativism: a case study of Finnish-Polish collaboration
Sampo Tukiainen
4 Exploring the culture context of Franco-Vietnamese
development projects: using an interpretative approach to
improve the cooperation process
Sylvie Chevrier
5 The intercultural challenges in the transfer of codes of conduct from the USA to Europe
Christoph I. Barmeyer and Eric Davoine
6 When American management system meets Tunisian culture:
the Poulina Case
Hèla Yousfi
7 Corporate communication across cultures: a multi-level approach Lisbeth Clausen
8 Engineering culture(s) across sites: implications for
cross-cultural management of emic meanings
Jasmin Mahadevan
9 Negotiating meaning across borders (finally!): Western
management training in Eastern Europe
Snejina Michailova and Graham Hollinshead
10 Intercultural integration in Sino-Brazilian joint ventures Guilherme Azevedo











11 Divorcing globalization from Orientalism: resembling economies and global value added
Iris Rittenhofer
12 Culture and negotiated meaning: implications for practitioners Sonja A. Sackmann, Laurence Romani and Henriett Primecz



Guilherme Azevedo recently completed his PhD in Strategy and Organization at McGill University, Montreal, Canada. His research gravitates around the concepts of globalization and culture and includes studies on international business, organizational anthropology, anthropological perspectives of globalization, interpretation of cultures and business development in emerging economies. He has taught at undergraduate and MBA programmes in Brazil and in Canada.

Christoph Barmeyer is Professor of Intercultural Communication at the University of Passau, Germany, and Affiliated Professor of Ecole de Management (EM) Strasbourg/University of Strasbourg, France, at the research centre Humans and Management in Society (EA1347). He gained a PhD from the University of Saarbrücken, Germany. He is author of several books and numerous articles in the field of intercultural management, international transfer and international human resource management, with a FrenchGerman focus. He also works as a consultant and was board member of Society for Intercultural Education, Training and Research (SIETAR) in Germany, a worldwide association of interculturalists.


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