Preview

Indian Cosmetic Industry

Powerful Essays
Open Document
Open Document
2647 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Indian Cosmetic Industry
INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion, while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per annum | Percentage in World Market | The overall beauty and wellness market that includes beauty services stands at about US$2,680 million, according to CII estimates. | | | History Bearing a long glowing heritage of cosmetic and beauty, aesthetic makeup products is being used since olden days and nowadays it appear like a booming economy in India which would be the largest cosmetic consuming country in a next few decades. While the demand of beautifying substances are growing day by day, a large number of local as well as international manufacturers gradually extend their ranges and products in different provinces of India. | |
Since 1991 with the liberalization along with the crowning of many Indian women at international beauty pageants, the cosmetic industry has come into the limelight in a bigger way. Subsequently their has been a change in the cosmetic consumption and this trend is fueling growth in the cosmetic sector. Indian cosmetic Industry had rapid growth in the last couple of years, growing at a CAGR of around 7.5% between 2006 and 2008. While this is due to the improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum during the period 2009-2012. In the Indian Cosmetic Industry both electronic as well as print media are playing an important role in spreading awareness about the cosmetic products and developing fashion consciousness among the Indian consumers. Due to the development of

You May Also Find These Documents Helpful

  • Best Essays

    Jurlique Marketing

    • 2371 Words
    • 11 Pages

    According to IBIS World (2010), cosmetics and toiletries industry are based on a solid foundation, with a booming prospect. He also forecasts that global cosmetic industry will embrace an inspiring growth at an average annual rate of 3.2%, within the period to 2012-2013.…

    • 2371 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Final Version Of Max Factor

    • 6831 Words
    • 22 Pages

    In addition, as there are a lot of brands for customers to choose from, so that this is difficult to keep them loyal and it makes customers easily to dilute the brand. So there is a need to stronger the brand image from the cosmetics market.…

    • 6831 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.…

    • 2794 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Rhetorical Analysis

    • 1883 Words
    • 8 Pages

    These days, makeup products have a big influence on every woman`s life. They are commonly believed to enhance women beauty, highlight their best features and make them feel more confident and accomplished. Makeup helps women to express their own creativity and individuality, to explore their nature and try out new looks. From the age of ten and older a lot of women use different kinds of make up at least few times a month; it might be just a lip gloss or a touch of mascara, but they all do that sooner or later. Since ancient times, women were already using coal and berries to make their appearance brighter and more attractive to other people, especially men. Since make up plays such an important role in the modern world, there occurred to be a lot of advertisements of beauty industry products everywhere: billboards, magazine and newspaper ads, special events and big posters in the related stores. Their purpose is to promote all kinds of various beauty products that women might want to use in order to look beautiful.…

    • 1883 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    "Thailand cosmetics and toiletries Market research and trend analysis, 2005". Retrieved July 01, 2007, from http://www.the-infoshop.com/study/eo32186-cosmetics.html .…

    • 7765 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    Mary Kay case

    • 1577 Words
    • 5 Pages

    Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption of cosmetics. Individuals of India have become focused on the need to be well groomed, stylish and good looking. As a result of this knowledge, senior management of Mary Kay Inc. has seen great potential and will address the business aspect of building a brand, building a sales force and creating a supply chain to create exposure and extend the brand in the Indian Culture.…

    • 1577 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher, Plautus, once wrote, “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations. The art of cosmetics has definitely changed over time and through different cultures including: Egyptians, Greeks, Romans, French, Italians, and Americans.…

    • 3992 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    “Global Cosmetics and Toiletries: industry prospects for 2009 and beyond.” Euromonitor International, Aug 2009. Passport. Web. 1. Oct. 2011.…

    • 1378 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The Body Shop

    • 3850 Words
    • 16 Pages

    The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot. They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness.…

    • 3850 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Radiant Cosmetics

    • 3395 Words
    • 14 Pages

    Radiant Cosmetics, founded in the 1930s, had been one of the top five cosmetic companies in the U.S. for more than 60 Radiant’s product lines cover hair care, skin care, makeup, and perfume. Cosmetic is a highly competitive industry because of its huge market and lucrative profit. The number of cosmetics consumers have been increasing and is estimated to hit 161 billion in the U.S. by The same phenomenon happens global wildly. With the increasing income, more women get extra money to purchase cosmetics, which make themselves look younger and more charming.…

    • 3395 Words
    • 14 Pages
    Better Essays
  • Satisfactory Essays

    hoohl

    • 344 Words
    • 2 Pages

    “The beauty industry includes cosmetics, beauty supplies. But products are also part of the industry that markets to women about being beautiful. The diet section of the beauty industry alone in u.s pulls in an estimated $40-$100 billion annually, according to the media awareness network. Overall the industry benefits economically from women feeling less than whole so they will purchase the products to become better.”…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Global Marketing

    • 3819 Words
    • 14 Pages

    The following report is my recommendation as marketing manager of Sacha Cosmetics Limited for the most appropriate market entry strategy to enable our Kamaflage Full Coverage Foundation line entry into the Brazilian market. My purpose for selecting Brazil is because of its large ethnicity mix which will be a perfect fit for our product to develop business growth, an international reputation, a competitive advantage and profit.…

    • 3819 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L'Oreal followed by Procter & Gamble, Unilever, Shiseido, Johnson & Johnson, Avon, Revlon, Estee Lauder, Coty Inc, and Elizabeth Arden. The industry product categories are identified as cosmetics, hair care, skin care, sun care and perfume, which are developed, marketed and manufactured by powerhouses such as L'Oreal.…

    • 2047 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE ......................................................................... 5 MARKET SEGMENTATION ..................................................... 7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING....................................................................... 11 COMPETITION BRANDS.......................................................…

    • 5951 Words
    • 24 Pages
    Good Essays
  • Satisfactory Essays

    This research investigate and influencing of extrinsic cues, like brand image, perceive price, perceived quality and perceived country of origin on consumers’ evaluative judgments for beautification products. Multi-item also measures were used for data collection. While beautification products are those that clean and perfume the body, change appearance, correct body odor, protect skin, and keep it in good condition ( Chidambaram & Devi, 2000) These products are more important to woman in general. Beauty parlors and healthy centers, it is clear that the consciousness of beauty and the use of beautification items have been increasing. The commonly used beautification products are fairness cream, talcum powder, body lotion, Lip liner, shampoo, lipstick, face wash, eyeliner, and perfume and so on. Some beautification products are used daily and some are occasionally. The history of use these products are not new. At any point in time, there are nearly many different products available at the stores. Beautification salon is committed to sustaining and growing as the most trusted, loved. So the beautification center mainly focusing on upper middle and upper class.…

    • 775 Words
    • 4 Pages
    Satisfactory Essays

Related Topics