From the 1960’s to present day, media has made a huge impact on political affairs through television and radio. Many debates were viewed in different aspects, one of many debates displayed the importance of why technology is very important. On September 26,1960 the first Presidential debate was televised; the debate between John. F Kennedy and Richard Nixon was one of the most influential debates. It was a remarkable event that sparked a division between radio and television.…
After observing both videos you began to notice the suggestive nature in which communication can have in dictating the outcomes of peoples ideology or point of view. The involvement of media in this situation to gain the sympathy of the voters was huge. In this instance, it's the Presidential election race of 1964. The Johnson campaign launched the "daisy ad", in response to Goldwater’s stating he would use nuclear weaponry if needed. The ad blatantly accuses Goldwater of being capable of using nuclear weapons in Vietnam and would take the “do whatever it takes” approach to win the war, with footage of an exploding mushroom cloud, it inevitably tipped the voters toward Johnson. The Johnson campaign portrayed Goldwater as a warmonger. Articles were also written questioning whether or not Goldwater "was psychologically fit to serve as president of the United States."…
West, D. M., Kern, M., Alger, D., & Goggin, J. M. (1995). Ad Buys in Presidential Campaigns: The Strategies of Electoral Appeal. Political Communication, 12(3), 275-290.…
Other companies create their own studies to help target a specific audience for candidates. USA Today looked more closely at what party was most likely to view certain TV shows: “Democrats watch soap operas; Republicans watch news. College football skews Republican; the NBA skews Democratic -- except in Boston. Want to find independent voters? They 're watching Biography” (Dirkse). Candidates will see which voters watch what because they will want to air their ads on channels that are projected to get them the most votes. In the same intention to sway votes for certain candidate, officials air ads disgracing the opposing candidate on channels his or her viewers are likely to watch. All of these strategies are used to persuade the desired audience by surrounding them with candidates in places they are frequently using.…
THE influence of technology on the United States presidential elections is an on going debate among candidates and voters. "Has technology, such as the television, made elections more accessible, or has it moved candidates from pursuing issues, to pursuing image?" Television has pressured presidential candidates to succeed in the presentation of their image, instead of pursuing issues important to the well being of America, as a democratic nation.…
3) A ________ is staged by a campaign primarily for the purpose of being covered on television…
Through the years, society has come accustomed to channels such as CNN, Fox News, ABC News, etc. People have been given the chance to watch debates unfold without actually attending and witnessing such discussions live. However, these television networks hold more power than expected as they can control what the people see and almost always of what you see is what you believe. With that being said, Television can help shape ones opinion on who should be elected. This in turn leaves politicians to focusing more on how they are being portrayed, subsequently creating crooked politicians who’s only focus is looking good and tarnishing the reputation of their competitors. Television has had a both negative and positive impact on presidential elections…
In previous elections throughout the years the media has found so many ways to impact each election. With the many advances of technology continues to have there will only be more opportunities for the media to influence the people. Especially with so many people having easy access to television whether it be from their mobile phones to the television in the living room. With the recent election, our 45th president it is crucial for the people to know where the influence comes from. The media is the main influence during elections. Television specifically has impacted presidential elections negatively.…
There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns.…
Undoubtedly, advertising allures audience to draw them into fulfilling a certain activity that can range from buying certain items to stop smoking or supporting a certain charity. It is obvious that putting these commercial advertisements into your favorite primetime show segment will grab the audience's attention. Commercials/ advertisements are already media…
An estimated 75 percent of all campaign funds go toward advertisements (Garrett 85). Over three million political advertisements were aired at the federal level alone in 2012, at a cost of nearly 2 billion dollars (Fowler, Franz, Ridout 2). Part of the reason behind this massive figure is the sheer amount of bases that campaigns must cover in order to get their messages into the public. Campaigns must consider the types of media and their relative costs when determining which channels to funnel advertisements through. There are numerous mediums, such as mail, telephone, print, radio, internet, and television – and each medium has a different effect. Considering that 75% of all mail is never opened, does it make sense to invest in an extensive mail campaign? When conducting phone banks, is a volunteer’s message able to be discerned within 4 seconds? These are just two examples of the many questions that the campaign’s advertising analysts must…
The effect on TV ads on voter impressions is related to the political advertising on TV, which has been taken place for most political elections since television ads have become the primary tool of communication in American campaigns. A political ad “advertised whose central focus is the marketing of ideas, attitudes, and concerns about public issues, including political concepts and political candidates” (Barron). Political advertising remains the communication format that dominates presidential campaign. The use of those ads may be a way to sell a candidate to voters due to the popularity that ads give to the candidate.…
I think that Hillary did a great job of employing the various types of advertisements in her campaign, specifically an abundance of negative advertisements towards Donald Trump. Although many people say that they do not like negative advertisements, “research suggests that they are effective and today a vast majority of television political ads are negative” (textbook 136). The abundance of negative ads allowed Hillary to cast doubt on Trump’s ability to be an adequate president due to their memorability and the fear she used to inflict on…
Eisenhower set up some core basics of media influence and personality presenting to all the public. The way he used short commercials to enhance his “media image” is fascinating for that time period. His campaign used these short commercial breaks to present Eisenhower’s persona as friendly, charming and caring. This eventually led to his electoral succes and really openned a new way of politcal campaigning. Eight years after Eisenhower’s breakthrough of media use in politics we have a first televised political debate between Kennedy and Nixon in 1960. A lot of people share opinion that Kennedy actually won because of his impresive appearance on television. Those who didn’t had a television used radio’s as their source. This debate provided the people to see or listen to their favorites go head to head and discuss all the important issues regarding economy, international politics and education. It was really something that changed the whole view about campaigns and president runs. Both of these two years and time periods present very important and crucial moments in the history of campaigns, and politics in…
This was one of the first major wars being covered by the media; television had become something very familiar to the public sin the beginning of World War II. At the end of the war, it began to be manufactured in large-scale. In the 1950s, only 9% of Americans owned a television but in 1966, this number rose dramatically to 93%. Therefore, we can that television had become the most important source of news for American people during the Vietnam War.…