Impact of Organised Retail Chains on Unorganised Retail Sector
“A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH
REPORT
Submitted to: Submitted by:
DR. RAJKUMAR CHIRAG GUPTA Roll no. 5382 MBA 5.4
MASTER OF BUSINESS ADMINISTRATION
[pic]
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU,ROHTAK
2010-2011
DECLARATION
I Chirag Gupta, student of 5 year M.B.A 4th semester of Institute of Management Studies and Research hereby declare that the project report titled “Preference of soft drink in youth” is a code of critical & independent work carried out by me under supervision & guidance of Dr. Raj Kumar. This has not been previously submitted for the award of any other diploma, degree or other similar degree.
The feasibility suggestion has been duly incorporated in the consultation with the supervisor.
Signature of the Candidate
EXECUTIVE SUMMARY
Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.
Market Research is based on some underlying parameters like: • Changing consumption pattern • Advertisements • Taste • Status consciousness • Varying lifestyle
The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.
Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not
REPORT
Submitted to: Submitted by:
DR. RAJKUMAR CHIRAG GUPTA Roll no. 5382 MBA 5.4
MASTER OF BUSINESS ADMINISTRATION
[pic]
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU,ROHTAK
2010-2011
DECLARATION
I Chirag Gupta, student of 5 year M.B.A 4th semester of Institute of Management Studies and Research hereby declare that the project report titled “Preference of soft drink in youth” is a code of critical & independent work carried out by me under supervision & guidance of Dr. Raj Kumar. This has not been previously submitted for the award of any other diploma, degree or other similar degree.
The feasibility suggestion has been duly incorporated in the consultation with the supervisor.
Signature of the Candidate
EXECUTIVE SUMMARY
Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement.
Market Research is based on some underlying parameters like: • Changing consumption pattern • Advertisements • Taste • Status consciousness • Varying lifestyle
The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.
Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not
Bibliography: • Kothari C R, “Research and Methodology- Methods & Techniques”, New Age International (P) Ltd., 2004 [pic]