INTRODUCTION OF SOCIALMEDIA:
The internet has significantly increased the potential for individuals to communicate with each other no matter where they may be located. It has also broadened the number of social relationships that an individual may carry on at any one time. Social networking sites (SNS) have become instrumental for providing free, user friendly access for communicating with others over the internet. Face book has quickly grown to become one of the most popular SNS worldwide. Face book currently has over 1 billion active users worldwide and on average 584 million people use Face book daily . Ellison et al. point out that the core demographic segment of 18 to 24 year olds is growing the fastest at a rate of 74% year on year . Face book was originally created as a vehicle for students to create and maintain social ties that were relevant to the university experience . Today, Face book has become the SNS of choice for high school and college students. Within the college community it is difficult to find a student who is not on Face book. Ellison et al., report that in 2007, as many as 94 percent of undergraduate students in the United States were Face book users . Not only does social media have wide spread use among college students, the amount of time that students spend on Social media is on the increase. On average, users in the aggregate spent more than 10.5 billion minutes per day on their personal computers logged on to Social media during January of 2012. Aggregate minutes per day increased 57% and average minutes per user per day increased by 14% in January 2012 as compared to January 2011 . Given that a very large percentage of college students use Social media and the amount of time that they are spending logged on to Social media, the question arises as whether Social media use negatively impacts academic performance. To date, the research on the relationship between time spent on Social media and academic performance has provided mixed results. One motivation for this study is to test whether there is a negative relationship between Social media use and academic performance. Given the popularity of Social media among College students, researchers have begun to focus on individual factors that may be related to the amount of time that students spend on Face book. One approach has been to consider the influence of personality variables on Social media use . A second motivation of this paper is to investigate whether personality variables are related to Social media use Problem statement
Impact of social media on the performance of students depend on usage of social networking sites like Face book, YouTube and twitter but personality traits of users also have great role on the usage of social networking sites and academic performance. SOCIAL MEDIA (independent variable)
Social media are said to be a general name for Websites that permit users to share content, Media, photographs etc. The common ones are the famous networking sites like MySpace, Friend ster, Face book, YouTube, Flicker, Photo bucket, etc. They are therefore described as media for social interactions which employs highly accessible and large communication apparatus. It is a web based and mobile technology which allows communication to become active and interactive dialogue. According to Kaplan etal, it is a group of Internet-based applications that builds on the ideological and technological foundations of Web 2.0 which as he says, allow the creation and exchange of user-generated content[6*]. Some of the advantages of social media or the characteristics that make it distinct from other media-traditional/industrial electronic and print are: 1. They are easily accessible and relatively cheaper even sometimes free. 2. It allows everyone, including individuals to publish and access information unlike the industrial media for which vital...
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