# Hurrican Island Outward Bound Individual Case Analysis Outline

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Hurrican Island Outward Bound Individual Case Analysis Outline
MKT 370 Spring 2011
Hurricane Island Outward Bound Individual Case Analysis Outline
Note: When "bullet point" is specified you will typically provide one or two sentences per bullet point. Be sure to describe your responses quantitatively as well as qualitatively.
What are the problems facing Philip Chin and the Hurricane Island Outward Bound? (two to three bullet points) (5 points)
Phillip Chin and the Hurricane Island Outward Bound School are trying to find a balance between increasing revenue and staying in line with their mission and goals. They must find the ideal mix of course offerings and marketing efforts while maintaining school leadership. * In addition to finding the perfect marketing mix, Philip Chin and HIOB also need to focus on building off-season business.
Evaluate the Statement of Activity for 1982-1985 from Exhibit 1 and answer each of the following. Provide quantitative analysis to support for your answers. (one bullet point per question) (20 points)
What is the prior year to current year percentage change in total support and revenue?
(4954-4519)=435 435/4519= .0962 .0962*100= 9.62% increase in total support and revenue *
Which category of revenue has contributed most to the overall growth in revenue over the past four years?
Tuition has contributed more to the overall growth in revenue. In particular, special programs have seen the largest increase with a 164.74% increase over the past 4 years. Special programs grew the fastest, but public courses produced the most revenue. *
Which category of program, Public Courses or Special Programs, delivers the greatest gross margin dollars?
Public courses produce the greatest gross margin in dollars. *
What is the prior year to current year percentage change in cost of sales, how does this compare to the prior year to current year percentage increase in revenue?
The percentage increase in the cost of sales is 5.79% from 1984 to 1985.
2395-2264= 131 131/2264=

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