MIDTERM – THE HOME DEPOT’S
This paper will analyze the culture of The Home Depot and its communication practices. This will be accomplished by examining the dimensions of the organization’s structure. The Home Depot’s sociability, power distribution and job autonomy, degree of structure, achievement rewards, opportunities for growth, tolerance for risk and change, conflict tolerance, and emotional support will be used to determine if the organization has a Theory Y culture. Introduction
Home Depot is considered to be one of the top ranking home improvement organizations. The mission statement of this organization was formulated around being “committed to maximizing long term shareholder value while supporting management in the business and operations of the company, observing the highest ethical standards and adhering to the laws of the jurisdictions within which the company operates” (Homer TLC INC, 2010). The Home Depot transformed the “home improvement industry” by providing a well round reputation for products, corporate governance and strong values within the community. The purpose of The Home Depot remains to build relationships, have social responsibility, and concrete ethics as an organization. Employees are respected, offered growth and reputable incentive plans. Public policy makers and Home Depot collaborates on ideas to assure prosperity in our society. Home Depot delivers great customer service by revealing the best techniques in home improvement for amateur clientele. There are over 2,200 retail stores in the United States and 272 internationally. Overall, these features promote essential organizational communication dynamics. Organizational communication sets the organization apart from the rest. This also promotes a clear understanding of cultural dimensions. Home Depot History
Founded in 1978, The Home Depot, Inc. is the world's largest home improvement specialty retailer and the fourth largest retailer in the United States with fiscal 2010 retail sales of $68.0 billion and earnings from continuing operations of $3.3 billion. The Home Depot has more than 2,200 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands and the territory of Guam), Canada, Mexico and China. The Home Depot employs over 255,000 associates, and operates 478 warehouses. The Home Depot is the fastest growing retailer in U.S. history. In 1981, the company went public on NASDAQ and moved to the New York Stock Exchange in 1984. The 1980s and 1990s spawned tremendous growth for the company, with 1989 marking the celebration of its 100th store opening. From the beginning, The Home Depot developed strategic product alliances directly with industry-leading manufacturers to deliver the most exclusive assortments to customers. Through a combination of national brands and proprietary products the company sets the standard for innovative merchandise for the do-it-yourselfer From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.
Home Depot History
Bernard March, Arthur Blank and Ronal Brill incorporated the Home Depot in 1978. They found financing from a New York venture capital firm and started Home Depot in Atlanta, Georgia. This team Recognizing that more than 60% of building supply industry sales were do-it-yourselfers and that most did not have the precise knowledge to successfully accomplish home repair or home improvement projects themselves; Home Depot...
References: Unknown. (2008). Douglas McGregor - Theory X Y. Retrieved 2011 йил 24-July from businessballs.com: http://www.nwlink.com/~donclark/leader/leadhb.html
FundingUniverse, . (2011). The Home Depot Inc. Retrieved from http://www.fundinguniverse.com/company-histories/The-Home-Depot-Inc-Company-History.html
Retrieved July 10, 2011, from fastcompan.com:
Homer TLC INC. (2010).
Home Depot: Values
Weber, H. A. (2007 йил 5-January). Analysts: Home Depot must change culture. Retrieved 2011 йил 13-July from Boston.com: http://www.boston.com/news/education/higher/articles/2007/01/05/analysts_home_depot_must_change_culture/
Adler, R., & Rodman, G
Grow, B. (2009 йил 6-March). Renovating Home Depot. Retrieved 2011 йил 13-July from Businessweek.com: http://www.businessweek.com/magazine/content/06_10/b3974001.htm
Homer TLC INC
Please join StudyMode to read the full document