Lowe's
FINAL ANALYSIS
OF
LOWES CORPORATION
DAVENPORT UNIVERSITY
AMINA NASEEM
DEC 15, 2012
A company analysis requires analyzing the history, motives, goals, values, management plan, and etc of the company. Company analysis compremises of several large components like a companies historical aspect, SWOT analysis, marketing analysis, and Management analysis. Lowes historical prospective consisted of provides consumers with satatsfaction and products for improvement and building all sections of their dwellings. SWOT analysis is a corporations strengths, weaknesess, opportunities, and strenghts in a certain time span. It was originated by Albert S Humphrey in the 1960s. Performing a SWOT analysis on Lowes provides an important aspect on corporations standing basis in the business world. Lowes has grown tremendously over the years. SWOT analysis provides provides the company with opportunity to improve and grow. SWOT analysis establishes a cycle which helps in the growth of the company, economy, and ultimately a nation. Marketing is the self-expression of a corporation. Marketing analysis is a necessity for businesses. To gain profit Lowes is trying to beat their competitors by marketing in new and different manner to attract customers, and develop customer loyalty. Proper application of all these factors and techniques to Lowes business strategy will lead to a successful Lowes corporation.
Lowes Company Analysis
Historical Perspective on the Organization Lowes is a home improvement retail corporation with a historical prospective in home improvement. The corporation was found in 1946 by H. Carl Buchan ( Lowes.com, 2012). Initially Lowes was a small hardware store located in a small town of North Carolina, which provided customers with hardware supplies. Their mission from start till today has been customer satisfaction in home improvement products (Lowes.com 2012). Carl Buchan the founder of Lowes took a route
OF
LOWES CORPORATION
DAVENPORT UNIVERSITY
AMINA NASEEM
DEC 15, 2012
A company analysis requires analyzing the history, motives, goals, values, management plan, and etc of the company. Company analysis compremises of several large components like a companies historical aspect, SWOT analysis, marketing analysis, and Management analysis. Lowes historical prospective consisted of provides consumers with satatsfaction and products for improvement and building all sections of their dwellings. SWOT analysis is a corporations strengths, weaknesess, opportunities, and strenghts in a certain time span. It was originated by Albert S Humphrey in the 1960s. Performing a SWOT analysis on Lowes provides an important aspect on corporations standing basis in the business world. Lowes has grown tremendously over the years. SWOT analysis provides provides the company with opportunity to improve and grow. SWOT analysis establishes a cycle which helps in the growth of the company, economy, and ultimately a nation. Marketing is the self-expression of a corporation. Marketing analysis is a necessity for businesses. To gain profit Lowes is trying to beat their competitors by marketing in new and different manner to attract customers, and develop customer loyalty. Proper application of all these factors and techniques to Lowes business strategy will lead to a successful Lowes corporation.
Lowes Company Analysis
Historical Perspective on the Organization Lowes is a home improvement retail corporation with a historical prospective in home improvement. The corporation was found in 1946 by H. Carl Buchan ( Lowes.com, 2012). Initially Lowes was a small hardware store located in a small town of North Carolina, which provided customers with hardware supplies. Their mission from start till today has been customer satisfaction in home improvement products (Lowes.com 2012). Carl Buchan the founder of Lowes took a route