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Hofstede Individualism - Uk vs Can
Hanze University of Applied Sciences

Hofstede’s Individualism in Crimestoppers
Focus on UK-Canadian Programs
International Communication January 6, 2013 Word Count: 2598

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There are many vast differences among the numerous cultural value systems, as most “value systems are rooted strongly in history and appear to be resistant to change” (De Mooij, 2003). However, if a culture has a significant influence on the development of another nation’s culture, is it surprising that those same values could very well transfer over? In the newer developed culture that adopted traits of a “mother” nation, is it not plausible for such aspects as advertisement and communication strategies to hold potential for applicability to both cultures alike? As Canada is a part of United Kingdom’s Commonwealth, it is a logical assumption that they inherited cultural traits and attributes commonly associated with those from the UK. Invoking the question whether they have they lost these cultural notions over their years of independence? According to Geert Hofstede’s cultural dimensions (Hofstede, 2001) individualism is an apparent cultural characteristic that both the United Kingdom and Canada still presently share. An international communicator could make a reasonable presumption that advertisement and communication strategies from the United Kingdom, being a mother nation to Canada, can be successfully utilized in Canada. In spite of this, there are little resources available to support such an acclamation. For such reason, the objective of this paper is to identify cultural attributes shared between the United Kingdom and Canada. Thus engaging the question - What significant features in respective Crimestoppers campaigns, reflect cultural similarities of both Canada and United Kingdom?

Purpose This research report will aim to establish significant comparable characteristics of Canada and United Kingdom’s national resemblance over Hofstede’s cultural individualism. Therefore,


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