Hilton HHonors Worldwide
Professor’s Name: Dr. D. Wadden
Group 2:
Class Name: BUSI 2231 05 Applied Marketing
Date: Wednesday, February 12, 2014
Hilton HHonor Worldwide Case Analysis Paper
Defining the issues
There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring business travelers hence increase in customer loyalty. Various Hotels within the industry such as Sheraton has adopted optimal pricing as one of the key elements required for key operation of their businesses. Most of the issues surround loyalty-marketing programs that applicable as core channels of attracting and retaining best customers. There is also an issue concerning standardization of operations within hotel chains and the size of market within which Hilton competed.
The effort to deliver to individuals, groups and organizations is possible through secure and knowledgeable workforce capable of identifying and satisfying consumer needs within different segments. Hilton has invested in a consumer behaviour research that has enabled the organization to obtain extensive data on consumer spending patterns. Consequently, they have improved on their responses and decision-making processes for the purposes of ensuring relevance within hotel and hospitality industry.
SWOT Analysis
Strength
The brand name Hilton controlled by two corporations, Hilton Hotels Corporation (HHC) and strong positioning within the upper and medium scale hotel range identify Hilton International (HIC). The brand’s presence in all the continents is recognizable through Hilton HHonors program. Well-developed and established network with four tiers of membership (Blue, Silver, Gold, and Diamond) within the program utilized for purposes of attracting and retaining
Group 2:
Class Name: BUSI 2231 05 Applied Marketing
Date: Wednesday, February 12, 2014
Hilton HHonor Worldwide Case Analysis Paper
Defining the issues
There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring business travelers hence increase in customer loyalty. Various Hotels within the industry such as Sheraton has adopted optimal pricing as one of the key elements required for key operation of their businesses. Most of the issues surround loyalty-marketing programs that applicable as core channels of attracting and retaining best customers. There is also an issue concerning standardization of operations within hotel chains and the size of market within which Hilton competed.
The effort to deliver to individuals, groups and organizations is possible through secure and knowledgeable workforce capable of identifying and satisfying consumer needs within different segments. Hilton has invested in a consumer behaviour research that has enabled the organization to obtain extensive data on consumer spending patterns. Consequently, they have improved on their responses and decision-making processes for the purposes of ensuring relevance within hotel and hospitality industry.
SWOT Analysis
Strength
The brand name Hilton controlled by two corporations, Hilton Hotels Corporation (HHC) and strong positioning within the upper and medium scale hotel range identify Hilton International (HIC). The brand’s presence in all the continents is recognizable through Hilton HHonors program. Well-developed and established network with four tiers of membership (Blue, Silver, Gold, and Diamond) within the program utilized for purposes of attracting and retaining