Greek Life Organizations Case Study Essay
DISCUSSION
For over 85 years, fraternities and sororities have always played an important role in the life of students located in Arizona State University. These Greek Life Organizations play a particularly important role in not only student life, but an opportunity of gaining support from other ASU organizations.
In order to establish contact with the Greek Life organizations, an email list was collected. Email was the discussed to be the best source of communication for the lack of networks within the actual organizations themselves. Following this discussion, a mass email was sent describing HGU and their proposition for the Greek Life community. In hindsight, this could have been done much better for the reach was vast yet the richness was poor. Also, with the advancement of spam filters, it is possible that many of the emails did not reach the customer. Of the 73 organizations, 6 replied with interest. This is an 8% conversion rate and dropped drastically after additional meetings.
To better …show more content…
Creative Juices hypothesis was that there is a market for apparel printing services in Greek Life Organizations because of the interactive events ASU holds on a consistent basis. The objective was to try and find out which variables affect Greek Life Organizations from buying orders from HGU Apparel. The metrics that were used to determine the data points were simple straightforward categorical questions. For instance, the questions that were asked in the questionnaire were “Do you prefer Low Quality or High Quality?” and so on. The other values focused on design level (not design focused and. extremely design centric). The next two variables where price (affordable vs expensive) and time (non-events vs high number of
For over 85 years, fraternities and sororities have always played an important role in the life of students located in Arizona State University. These Greek Life Organizations play a particularly important role in not only student life, but an opportunity of gaining support from other ASU organizations.
In order to establish contact with the Greek Life organizations, an email list was collected. Email was the discussed to be the best source of communication for the lack of networks within the actual organizations themselves. Following this discussion, a mass email was sent describing HGU and their proposition for the Greek Life community. In hindsight, this could have been done much better for the reach was vast yet the richness was poor. Also, with the advancement of spam filters, it is possible that many of the emails did not reach the customer. Of the 73 organizations, 6 replied with interest. This is an 8% conversion rate and dropped drastically after additional meetings.
To better …show more content…
Creative Juices hypothesis was that there is a market for apparel printing services in Greek Life Organizations because of the interactive events ASU holds on a consistent basis. The objective was to try and find out which variables affect Greek Life Organizations from buying orders from HGU Apparel. The metrics that were used to determine the data points were simple straightforward categorical questions. For instance, the questions that were asked in the questionnaire were “Do you prefer Low Quality or High Quality?” and so on. The other values focused on design level (not design focused and. extremely design centric). The next two variables where price (affordable vs expensive) and time (non-events vs high number of