Topics: Marketing / Pages: 54 (13357 words) / Published: Mar 1st, 2013
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Globalization/Localization in International Marketing Article Abstracts

Waterfalls or Sprinklers
The Regional Solution
The Forgotten Strategy
Travellers tales
Globally challenged
Marketing Mix and the Internet
Cross-border Collaboration
Localizing the global
Choosing Between Globalization and Localization
Adapting Export Business Relationships
Field Marketing
Dancing to the Beat of a Different Drummer
Service Quality in Grocery Retailing
Go Global
International Marketing Research
Mattel Plans to Double Sales Abroad
Social Expressions/Greeting Card Industry
How Americans Win in Asia
Serving Global Customers
Myth and Marketing in Japan
International Brand-Name Standardization/Adaptation: Antecedents and Consequences
Characteristics of the Product Standardization/ Adaptation in the International Environment
A Study of Marketing Mix Adaptation in Multinational Firms
Standardization versus adaptation of international advertising strategies: Towards a framework
Global business strategy: A contingency approach
Toward a new global strategy - B-School Brain Trust/Advice from Anderson
Effects of global market conditions on brand image customization and brand performance
Life and death with a foreign distributor
Globe trotting - overseas business opportunities for the US food industry
Connecting with the Japanese customer - US exporters; customer service and satisfaction - News and Views from Japan
The long farewell: Peugeot' departure from the U.S. market
Globalization, entrepreneurship, and public policy: A systems view
Trends and Development in Standardization Adaptation Research.
International advertising strategy: A review, reassessment and recommendation.
Characteristics of the Product Standardization/ Adaptation in the International Environment.
Standardized/adaptation of

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