Cultural influences on Japan
CULTURAL INFLUENCES ON JAPAN.
Cultural influences are geographical, historical as well as familiar features that have an effect on the assessment and intercession processes. These influences are always reflected in the society. In this case, cultural influences on Japan come from the ambitious Han dynasty in China, Korean customs, the spread of the Mongols, and the birth of Islamic advancement. All those events are reflected in Japan’s culture today which makes Japan a complicate country to develop your markets at. The graph shows that Japan and EU have a big and a positive influence on others countries. Since both have a strong capacity to influence, sometimes is hard to influence in each other.
The main reason because Wal-Mart didn’t succeed in Japan was the cultural misunderstanding. Instead of adapting business operation to the Japanese culture, the company assumed that the Japanese would rather adapt to Wal-Mart’s. This was not the case. Japan has a big population and offers big opportunities but companies have to be ready to adapt to his culture. There are big differences between Japanese’s consumer behavior and EU’s.
Japanese are familiar with small business where they can buy specific products. The American concept of big quantities of products at low price is not very attractive for Japanese. Retailers with the highest grow rate are small stores instead of big surfaces. Because of their diet, Japanese tend to buy fresh products instead of pre-packaged goods where Wal-Mart is an expertise. Another point of cultural conflict is the fact that Japanese associate high prices with high quality and this is not exactly Wal-Mart’s business plan. This mentality is the reason why Japanese buy over 40% of the world’s luxury goods annually. This country puts vitally importance on a good customer service where Wal-Mart is known for his poor customer service.
All of these cultural misunderstandings lead Wal-Mart away from success in Japan. The Japanese
Cultural influences are geographical, historical as well as familiar features that have an effect on the assessment and intercession processes. These influences are always reflected in the society. In this case, cultural influences on Japan come from the ambitious Han dynasty in China, Korean customs, the spread of the Mongols, and the birth of Islamic advancement. All those events are reflected in Japan’s culture today which makes Japan a complicate country to develop your markets at. The graph shows that Japan and EU have a big and a positive influence on others countries. Since both have a strong capacity to influence, sometimes is hard to influence in each other.
The main reason because Wal-Mart didn’t succeed in Japan was the cultural misunderstanding. Instead of adapting business operation to the Japanese culture, the company assumed that the Japanese would rather adapt to Wal-Mart’s. This was not the case. Japan has a big population and offers big opportunities but companies have to be ready to adapt to his culture. There are big differences between Japanese’s consumer behavior and EU’s.
Japanese are familiar with small business where they can buy specific products. The American concept of big quantities of products at low price is not very attractive for Japanese. Retailers with the highest grow rate are small stores instead of big surfaces. Because of their diet, Japanese tend to buy fresh products instead of pre-packaged goods where Wal-Mart is an expertise. Another point of cultural conflict is the fact that Japanese associate high prices with high quality and this is not exactly Wal-Mart’s business plan. This mentality is the reason why Japanese buy over 40% of the world’s luxury goods annually. This country puts vitally importance on a good customer service where Wal-Mart is known for his poor customer service.
All of these cultural misunderstandings lead Wal-Mart away from success in Japan. The Japanese