Generoso Pharamaceuticals and Chemicals

Topics: Central Luzon, Philippines, Firm Pages: 3 (754 words) Published: June 24, 2013
Tuesday, April 2, 2013
Case 1.Generoso Pharmaceuticals & Chemicals, Inc. - Sample

I.             Background of the Study

David Generoso, a philosophy graduate of a sectarian university in the Philippines. He was a full scholar in 1972. He gave up his studies on canon law after a year and decided to pursue more secular activities. David had political ambitions of his own but neither found a way nor a vehicle to launch his political career.

David was finally able to make a giant step into marriage with a strong woman Elizabeth Reyes who is a licensed nurse and a certified public accountant. She became David’s ultimate test to confirm him vocation on priesthood. The couple was blessed with five children, three girls and two boys. David began his career in the Philippine pharmaceutical industry as a salesman in the Central Luzon region for a number of multinational pharmaceutical firms. He has this constant urge to be on the go, doing fieldwork rather than being confined in his posh air conditioned Makati office with his feet on his table, trying to develop a vision for his company, his country and himself. After five years of combing the Central Luzon region, in 1978, David established a company called Generoso Pharmaceuticals & Chemicals GPC with Elizabeth and a business associate, Rafael Buenaventura who was a salesman like David. The company has an initial capital of P300 with a dozen bottles from the pharmaceutical firms which they had been connected before. After 15 years, David had his vehicle to the political area because of the flame of nationalism burning in his heart by giving his full support of the Generics Bill.  

II.           Main Problem
David assumed the position of President, while Rafael was the General Manager. David immersed himself in all literature he could get on the production of pharmaceutical and chemical products. He even went to the United States and made a side trip to some European countries and learned more...
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