Gender Roles In Vogue US

Essentially, the research conducted from this study concluded that advertisements both Vogue UK and Vogue US are using advertising to sublimely convey information about gender stereotypes, especially the role women play in society. Due to the high masculinity culture of the United States, which places heavy emphasis on achievements, gender roles are clearly defined in the advertising. However, considering that fashion is its own culture, Vogue US and Vogue UK both utilize imagery in enforcing gender roles. The two Vogue issues clearly defined the portrayal of gender roles, and how it has been translated into society. Advertisements showcased power in terms of a male model taller than the female model, women in submissive and sexually suggestive poses, in addition to images of women submissive toward products or other models. Also, both the European and American Vogue editions depicted female models as passive and relying on her beauty. Also the advertisements in both magazines Additionally, European designers like Balmain and Dolce & Gabbana showcased more sexualized and stereotypical advertising, compared to American designers. This can be due to the fact
This is due to the fact that fashion magazines and the industry itself, are synchronized with the corresponding seasons. Also, collectively, the fashion industry tends to have the same opinion on aesthetics regardless of cultural differences. When analyzing fashion advertising, the effects of its impact can go beyond that of body image and eating disorders. This study helped to discover a connection between eating disorders and gender stereotypes. When women are portrayed in advertising, they are depicted as the ideal; slim and embodying the ultimate achievements of a woman. This can create a complex for some female viewers to essentially strive to achieve this look, therefore leading to body image