Ford Pinto Trial

Topics: Ford Mustang, Ford Motor Company, Compact car Pages: 3 (1016 words) Published: June 20, 2013
Roles of Key Players
One of the biggest roles is the board of directors or executive level management. Lee Iacocca the creator of the Ford Mustang had a very high reputation in which he outperformed his workers and his rival the President Semon “Bunky” Knudsen. The story of 1968 in which the German and the Japanese outperformed any other nation in making small compact cars. Lee Iacocca suggested to build a small compact car in which would outperform and be the competitor of the Germans’ compact car and the Japanese’s compact car. With that being a debatable issue between Lee Iacocca and Semon Bunky Knudsen Ford’s CEO Henry Ford II decided it would be a great idea to compete with the Japanese and Germans making Lee Iacocca the new President of Ford Motor Company.

As the new President the role of Lee Iacocca was very great in which he had to make a decision in how would the company become a success in a new market in which they never been before. As a successful company in making medium and large vehicles Ford was going into a new steeping stone on making compact cars. The creation of the Pinto helped Ford have a small compact car in which was a competitor for both the Germans and Japanese bringing in a new American vehicle to the American Market. Among the introduction to that there came in challenges and ethical issues in which the company had to face during this era of the Pinto.

Analyze and Evaluate Alternatives
The main problem of the Pinto fires was the fault on the fuel tank in which they had. It was a very dangerous problem; due that it was lacking safety and it carried danger for the consumers. There could have been various alternatives in which they could of stop this problem from going out in the market and there could have been fewer amounts of deaths. One of the Alternatives in which Ford could have taken into consideration was to make the design and do the production in the right amount of time. Lee Iacocca knew that there would be problems...

References: Pinto Madness. (2012). Retrieved from http://www.soc.iastate.edu/sapp/pinto.pdf
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