Extended Essay

Good Essays
Topics: Marketing
Extended Essay Planning (brainstorm)

Topic Question : what are the significant factors for a fashion brand survive in the market?

HEAD : In the very first paragraph, i'm going to introduce what my topic is about, in which regions am I going to research and what my aim is. Then i'm going to extend the range of my research question and bring it to the next level, which can analyzed by the information from fashion brands, marketings and businesses.
Fashion forecasting
Trends picked up by press

Finance

Business models

Consumer fashion trends
Designer catwalk trends
FASHION
RESEARCH

BUSINESS

MARKETING
RESEARCH

Political & economic
Sales promotion

Business opportunity

Personal selling
Public relations

PROMOTIONAL
RESEARCH

MARKET
RESEARCH

Advertising

Viral marketing

DISTRIBUTION &
ROUTES TO MARKET

Logistics

Technological developments
Product design

Catalogue

Bricks & mortar stores
Internet

Demographics

PRODUCT
RESEARCH
CONSUMERS

Pricing

THE MARKET
PLACE
Fabrics, materials & components
Product manufacture & supply chain

Psychographics

Consumer trends & behaviors

Retail trends prices COMPETITORS
Emerging markets & trends in the market + size of the market & state of the market
Market share

Operations & services

Products & prices

An understanding of customer requirements

The first step in being able to design, produce and deliver merchandise that satisfies or indeed exceeds consumer desires, requirements or expectations. It is always about what people want to buy, not just what a fashion designer wants to design and it's important to research consumers in some detail, identifying who they are and what they might want. Predicting future fashion and market trends are significant for determining the trends, styles, colors or technologies, which are most likely to appeal to customers in the coming seasons.

Creating,

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