Expanding Into the Australian Market

Topics: Food, Retailing, Supermarket / Pages: 13 (3136 words) / Published: Feb 4th, 2013
International Business Essay |

Unit: INB 2102 Lecturer: Evans Mwiti | Question: As a Chief Strategic Analyst prepare a report on expanding the company into the Australian market |


As chief Strategic Analyst for Kenyan based business, Nakumatt, we have been given he task to look beyond our home market as Nakumatt Supermarkets prepares to expand beyond the national market overseas into Australia.
This report points out key details necessary for decision making on the ventures feasibility.
Australia is known for financial stability amongst it’s population even through the global economic crisis and the mostly middle-class nation relies on big retail outlets for everyday needs.
The retail supply chains have grown more common over the last quarter century and although Australia has two dominating supermarkets in place, Nakumatt (being a leading supermarket in Kenya) may stand a chance at being successful overseas. The cot-competitive market could prove to be an advantage for Nakumatt during market entry.
This report outlines the legal obligations involved in tapping the Australian market as well as the policies in place, the skillset of the workforce, a brief look at the competition to be faced and a few strategies that may be of use to Nakumatt.
The report should be able to conclude weather or not the move is best at this time.

Legal and Political Environment
“Under the Corporations Act 2001, every company in Australia has been issued with a unique, nine-digit number, an Australian Company Number (ACN), which must be shown on a range of documents. The purpose of the ACN is to ensure adequate identification of companies when transacting business. New companies are issued with numbers by the Australian Securities & Investments Commission (ASIC) upon registration.”
The statement above can be found at the end of every Australian Business Registration Form, which is formally issued by the Australian Securities and

References: White, L. 2005, ‘Savagery on the shelves’, Food Week, no. 1775, 18 March, p. 1 ABS (Australian Bureau of Statistics) 2004, Retail Trade, cat no Sleep, C. 2005, Key Food and Health Trends for 2005, Aroc Limited, Worcestershire, England. Shoebridge, N. and Whyte, J. 2005, ‘‘No names’ winning battle of the brands’, Australian Financial Review, 7 April, pp. 1, 60. Sleep, C. 2005, Key Food and Health Trends for 2005, Aroc Limited, Worcestershire, England. Bourlakis, C. and M. Bourlakis(2004) the future of food supply chain management in M. Bourakis and P. Weightman (eds.) food supply chain management Oxford Blackwell: p 221-230 Miller, W.P Burch, D & Lawrence, G. (2007) Supermarkets and Agri-food Supply Chains: Tranformations in the production and consumption of foods Official site of Australian Securities & Investments Commission (ASIC)-Author unknown

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