Executive Summary for Louis Vuitton
Louis Vuitton’s History and Growth:
a) The Designer Louis Vuitton's History:
The designer Louis Vuitton was born with the name Louis Vuitton Malletier, and he was born in France in a country called Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident. He was from a working class family, as his father Xavier Vuitton was a farmer, and his mother was a milliner. Louis Vuitton used to walk 250 miles from his hometown to Paris, as he carried different jobs on the road in order to pay for his journey. He also worked on household items which gave him the experience of designing and creating unique and distinguished quality bags and luggage. In 1854, Louis Vuitton married a 17 year old girl called Clemence Emilie parriaux and afterwards he took the decision of establishing his own company on the rue des capuchins, just next to his old boss. He used to advertise his products on a small poster that said “securely packs the most fragile objects, specializing in packing fashions” which was very creative at that time. He was succeeding in a fast rate until he became the manufacturer and designer of one of the most luxurious fashion brands in history. Despite the experience Louis Vuitton gained from travelling to France as a teenager, he would never have made it to what he became as one of the most important fashion designers in the world.
b)The Brand Louis Vuitton's History and Growth:
Whenever anyone hears the name Louis Vuitton, the first thing that pops in minds is the elegant and luxurious women bags and shoes with their famous brown and beige colors and the unique LV logo, which became any elegant woman’s dream to have Louis Vuitton bags and shoes in her closet or her dressing room. Louis Vuitton opened their first store in London along with Oxford Street. Louis Vuitton is also well known for their luxurious and flexible travelling suitcases that were very practical, elegant and useful bags that changed the way of
a) The Designer Louis Vuitton's History:
The designer Louis Vuitton was born with the name Louis Vuitton Malletier, and he was born in France in a country called Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident. He was from a working class family, as his father Xavier Vuitton was a farmer, and his mother was a milliner. Louis Vuitton used to walk 250 miles from his hometown to Paris, as he carried different jobs on the road in order to pay for his journey. He also worked on household items which gave him the experience of designing and creating unique and distinguished quality bags and luggage. In 1854, Louis Vuitton married a 17 year old girl called Clemence Emilie parriaux and afterwards he took the decision of establishing his own company on the rue des capuchins, just next to his old boss. He used to advertise his products on a small poster that said “securely packs the most fragile objects, specializing in packing fashions” which was very creative at that time. He was succeeding in a fast rate until he became the manufacturer and designer of one of the most luxurious fashion brands in history. Despite the experience Louis Vuitton gained from travelling to France as a teenager, he would never have made it to what he became as one of the most important fashion designers in the world.
b)The Brand Louis Vuitton's History and Growth:
Whenever anyone hears the name Louis Vuitton, the first thing that pops in minds is the elegant and luxurious women bags and shoes with their famous brown and beige colors and the unique LV logo, which became any elegant woman’s dream to have Louis Vuitton bags and shoes in her closet or her dressing room. Louis Vuitton opened their first store in London along with Oxford Street. Louis Vuitton is also well known for their luxurious and flexible travelling suitcases that were very practical, elegant and useful bags that changed the way of
References: http://www.allbestessays.com/Business/Louis-Vuitton%E2%80%99s-Marketing-Strategy/4158.html http://www.writework.com/essay/strategy-louis-vuitton http://www.kth.se/polopoly_fs/1.124452!/Menu/general/column-content/attachment/louis%20vuitton.pdf http://www.antiessays.com/free-essays/444469.html http://suite101.com/article/the-history-and-brand-of-louis-vuitton-handbags-and-purses-a339894 www.modelandshop.com/2010/11/founder-of-louis-vuitton/ http://www.ukessays.com/essays/marketing/louis-vuitton-becoming-successful-in-the-luxury-market-marketing-essay.php http://www.gq-magazine.co.uk/style/articles/2012-07/12/louis-vuitton-history-of-luxury-label-and-outlets-shops-bags-shoes/page/2 http://www.luxurydaily.com/louis-vuitton-marc-jacobs-ramp-up-ad-spend-as-market-improves/ http://www.lvmh.com/the-group/lvmh-group/group-mission-and-values