Example (Starbucks Ansoff Matrix)
Market Penetration: Hotels, Grocery Stores, Schools, Businesses, Industries Cafeteria and Airlines. Product Development: Salads and New bold Fresh lunch Program. Examples: Fiesta Chicken Salad, and Fruit and Cheese Platter. New Market
Open Stores all over the world.
Brazil, Russia, Romania, as well as putting the first Starbucks logo in Cairo Egypt Diversification: Music CDs, Clothing, Coffee Mugs, and Chocolate.
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