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Example Starbucks Ansoff Matrix 1

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Example Starbucks Ansoff Matrix 1
Example (Starbucks Ansoff Matrix)

Present Product
New Product
Present Market
Market Penetration: Hotels, Grocery Stores, Schools, Businesses, Industries Cafeteria and Airlines.
Product Development: Salads and New bold Fresh lunch Program. Examples: Fiesta Chicken Salad, and Fruit and Cheese Platter.
New Market
Market Development:
Open Stores all over the world.
Brazil, Russia, Romania, as well as putting the first Starbucks logo in Cairo Egypt
Diversification: Music CDs, Clothing, Coffee Mugs, and Chocolate.
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