Establishing and Growing Alternative Dispute Resolution Practices
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Table of Contents 1.0 Executive Summary 2.1 Introduction 2.2 The Company 2.3 Services 2.4 Market 2.0 Marketing Vision 3.0 Target Market 4.0 Operational Research & Analysis 5.0 Competition 6.5 SWOT Analysis 6.0 Reflections of a Goddess Service Experience 7.0 Reflections of a Goddess Services 8.6 Product/Service Innovation 8.0 Pricing 9.0 Sales Forecast 10.0 Marketing Budget
1.0 -------------------------------------------------
Executive Summary
The production of this marketing plan has been based upon the ideas of Chassidy Causey and her plans to open a new cleaning service in the Lexington, KY area and surrounding counties.
A name has been chosen – Reflections of a Goddess and this will be referred to when relevant throughout this document. Also new external target markets will be referred to as external clients. The intention of this plan is to begin the creation of marketing strategies that will be implemented towards launching a new outsourced financing service for Reflections of a Goddess. This will be aimed at potential external clients and also raise awareness of the company.
Introduction
Reflections of a Goddess is a new cleaning service that specialized in office cleaning, building cleaning, warehouse cleaning as well as residential cleaning in Lexington, KY and surrounding counties. Reflections of a Goddess will also sell office cleaning supplies, services and related products to areas of any size. This business will clean small offices to an entire hospital size area. Reflections of a Goddess will be seeking funding for equipment, supplies and other initial operations of the business.
The Company
Established in 2012, Reflections of a Goddess as will be open for operation in January of 2012. The business offers office cleaning, carpet cleaning, floor treatments and window cleaning for
Table of Contents 1.0 Executive Summary 2.1 Introduction 2.2 The Company 2.3 Services 2.4 Market 2.0 Marketing Vision 3.0 Target Market 4.0 Operational Research & Analysis 5.0 Competition 6.5 SWOT Analysis 6.0 Reflections of a Goddess Service Experience 7.0 Reflections of a Goddess Services 8.6 Product/Service Innovation 8.0 Pricing 9.0 Sales Forecast 10.0 Marketing Budget
1.0 -------------------------------------------------
Executive Summary
The production of this marketing plan has been based upon the ideas of Chassidy Causey and her plans to open a new cleaning service in the Lexington, KY area and surrounding counties.
A name has been chosen – Reflections of a Goddess and this will be referred to when relevant throughout this document. Also new external target markets will be referred to as external clients. The intention of this plan is to begin the creation of marketing strategies that will be implemented towards launching a new outsourced financing service for Reflections of a Goddess. This will be aimed at potential external clients and also raise awareness of the company.
Introduction
Reflections of a Goddess is a new cleaning service that specialized in office cleaning, building cleaning, warehouse cleaning as well as residential cleaning in Lexington, KY and surrounding counties. Reflections of a Goddess will also sell office cleaning supplies, services and related products to areas of any size. This business will clean small offices to an entire hospital size area. Reflections of a Goddess will be seeking funding for equipment, supplies and other initial operations of the business.
The Company
Established in 2012, Reflections of a Goddess as will be open for operation in January of 2012. The business offers office cleaning, carpet cleaning, floor treatments and window cleaning for
Cited: IBISWorld. (2012, 10). Janitorial Services in the US Market Research. Retrieved 12 01, 2012, from IBISWorld: http://www.ibisworld.com/industry/default.aspx?indid=1496 Manta Media Inc. (2012, 06 01). Manta. Retrieved 12 01, 2012, from Lexington, Kentucky (KY) Companies & Businesses: http://www.manta.com/mb_51_ALL_7GC/lexington_ky Yellowpages. (2012). Lexington House/Commercial Cleaning. Retrieved 12 01, 2012, from yellowpages.com: http://www.yellowpages.com/lexington-ky/commercial-cleaning?g=Lexington%2C+KY&page=5&q=commercial+Cleaning ZipAreaCodes.Net. (2012). Lexington, KY. Retrieved 12 01, 2012, from ZipAreaCodes.Net: http://www.zipareacode.net/lexington-ky.htm