Business Savy Model

Topics: Brand, Logo, Mythology Pages: 6 (774 words) Published: July 22, 2013
Here is our last assignment:

1.Business Savvy Symbols

•Complete the following in your team meeting:

•Brainstorm a list of contemporary mythological symbolism used in the media and create a logo for a start-up business using an appropriate mythological symbol.

•Consider brand names, such as Apollo Group and the University of Phoenix, for instance. Why do companies use mythological characters and symbolism?

•Find 4 examples of mythological symbols in contemporary culture. Describe the mythological references, briefly summarize the myths that the brands reference, and explain why you think the companies use these myths in their branding.

As a team, use the examples you found to inspire a logo you would use for a startup business. Design or describe the logo in detail. Explain why you chose the symbol and why it is appropriate for your business.

I say everyone does their own research, so we each find 2 examples of mythological symbolism for our design. Then answer these question in each three parts. I will combine at the end everyone’s responses.

Part 1 -

In general, why do companies use mythological characters and symbolism? –

Companies use mythological characters and symbolism to create a very precise images of the companies, images that will inspire the potential customers to belief and trust the brand. Companies use these characters and symbols to provide a dimension of timelessness, of a perpetual value that transcends the limitation of our daily human activities. The use of these characters and symbolism helps the company to define and make public its core values and vision. It reflects the character of the management of that company and also creates a powerful image the customers can relate to and establish familiarity with the brand.

Part 2 -

|Example 1 – |Example 2 – | | | | | | | |[pic] | | | | | | | | | | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | | |...
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