Think about images of women presented in media nowadays, how do they look? Sexy, young, good-looking, and attractive: those are the features that images of female share in media, and predominantly these images emphasize the sexual-attractiveness of women. One of the most common ways of making such emphasis is by sexually objectifying women. Sexual objectification of women in the media as a prevalent communication phenomenon negatively affects its audience: impacts including blindly-trend following, skewed judgment making, and self-objectifying.
Initially, it is important to give sexual objectification a precise definition. According to Caroline Heldman, a feminism advocate, during her TED talk “The Sexy Lie” defines sexual objectification as “the process of representing or treating a person like a sex object, one that serves another sexual pleasure” (1). Basically, when sexually objectified, …show more content…
Sexual objectification of women largely aims to satisfy the desire of men, but this desire is not benevolent because it is built upon the patriarchal assumption that men is superior than women and women must please men in order to be valued. The messages containing sexual objectification are likely to emphasize as well as ingrain the inequality between men and women. What’s more, men sometimes justify their sexual violence against women when influenced by over-sexually objectified images. According to an academic article concerning this topic, it claims that “males who viewed the sexually objectifying video felt that the victim in the date-rape condition experienced pleasure and ‘got what she wanted’” (Milburn, Mather, and Conrad 645). When exposed to messages that convey wrong values of women, men might be overwhelmed and then adopt the misplaced legitimacy for acting on their