Equality For Women In The 1970's

The 1970s in America highlighted women’s fight for advancement and liberation from their lives formally known as homemakers and caregivers. Although women had the right to vote for over fifty years, the Equal Rights Amendment had still not passed since it had been introduced to congress in 1923. With the inequality still widespread, it came as no surprise women were still fighting for their equality in all aspects of their lives. Many women in this time turned to newspapers and magazines for the news and advice on the topic of women’s liberation. One such magazine, Redbook, targeted young married women with children. Although the magazine did contain several articles discussing women’s advancement, Redbook in 1971 perpetuated traditional gender roles as women being
“Letters to the Editor,” Redbook March 1971, 166.
A Redbook Guide to Knitting and Crocheting,” Redbook October 1971, 105.
Armstrong, "Place ‘n Press Excelon Tile Advertisement" (1971), advertisement [from Redbook Magazine, (New York: Hearst Publications, October 1971)].
Carter, Meg, “Making Mending Easier,” Redbook March 1971. Page number unknown.
Christakis, George, M.D., “The Perfect Diet,” Redbook January 1971, 55, 92-100.
Coty, "Emeraude parfum" (1970), advertisement [from Redbook Magazine, (New York: Hearst Publications, January 1971)].
Du Pont, "Teflon II Advertisement" (1971), advertisement [from Redbook Magazine, (New York: Hearst Publications, April 1971)].
Eve Cigarettes, "Eve Cigarette Advertisement" (1971), advertisement [from Redbook Magazine, (New York: Hearst Publications, February 1971)].
Gallagher, Dorothy, “The Teacher who Chose to go to Jail,” Redbook January 1971, 58-59, 160-164.
International Correspondence Schools, "International Correspondence Schools Advertisement" (1971), advertisement [from Redbook Magazine, (New York: Hearst Publications, February