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Australia's Anti-Skin Cancer Advertisement

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Australia's Anti-Skin Cancer Advertisement
The ad was created by anti-skin cancer victoria to fight skin cancer and promote healthy sun without getting cancer. It was aired on tv in 1981 and then went on the become one of Australia's most successful health ads of all time.
The 1980s slip slop ad is a Tv ad and a video about skin cancer. It is a jingle a lot about slip slop slap. The message is to wear sun smart clothing and sunscreen. It appeals to ethos because it instils a fear in the viewer that you could get skin cancer. It has animations to accompany the song. One of the slogans is ‘skin cancer is not so hot no it's not’ it's inferring that getting a tan isn't cool when you get skin cancer.

The target audience is anyone working in the sun or playing in the sun because it is
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