Entrepreneurship

Powerful Essays
1.0 Introduction
There are various types of white coffee are selling in the market currently. Therefore, I would like to share about my new brand of white coffee, Fah Sin white coffee. As we all know, this industry in Malaysia is well known, with different brands such as Old Town White Coffee, Nescafe White Coffee, Ipoh White Coffee and so many others. For this product that I am about to share, is it fully owned by myself. Therefore, this is a fully sole-proprietor company. Before we go any further, let us look through the history of white coffee. White Coffee is a native product of Malaysia. Malaysia Origin White Coffee is made of well-chosen Liberica, Arabica and Robusta coffee beans and premium skim milk, processing in mild low-temperature baking and special process to remove the bitter and sour taste cause by high-temperature grilled, and minimize the caffeine, bitterness and sourness to the lowest without any additives added, outstanding aroma, gentle to stomach and retain the original color and flavor of coffee, the color is more softer than the regular coffee, light golden yellow with pure classical taste. The white coffee is a unique coffee drinks in Malaysia with about 100 years of history. White coffee doesn’t mean the color of coffee is white; it is made of well-chosen Liberica, Arabice and Robusta coffee beans, baking without caramel at direct low-temperature which takes 2.5 times longer than the high-temperature charcoal baking, and grind into coffee powder. It removes the scorch and sour taste cause by common high temperature fried and charcoal roasted, but retains the natural flavor and rich aroma of the coffee, memorable fragrant and smoothness. Gentle to stomach, do not get inflamed, low caffeine, pure mild quality, suits the requirements for modern taste of life with outstanding aroma.
2.0 General Macro Environment Elements.
Entrepreneurship can be defined as the method of utilizing one’s individual creativity and inventiveness to bring in

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