Company Profile

Topics: Coffee, Coffee roasting, Coffee preparation Pages: 2 (709 words) Published: May 29, 2013
The story of white coffee begin in 1958 there was Hainanese founder in Ipoh devised and ingenious style of roasting coffee beans much to the delight of local coffee drinks. OLDTOWN history can be traced back to the incorporation of white cafe in 1999. The co-founder and the executive director, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee commenced manufacturing in 1999. With more than 10 years experience, our co-founder were instrumental in the growth of the OLDTOWN companies. The Group Managing Director, Mr Lee Siew Heng are support and role in implementing the company vision, strategic and development. In 1999, the 3-in-1 coffee mix under the ‘Old Town’ brand name for the retail sector. As at 31 October 2001, ‘Old Town’ 3-in-1 instant coffee mix was sold in approximately in 3998 retail outlet nationwide in Malaysia, Singapore and Hong Kong. East and west Malaysia through major hypermarkets and supermarket. In 2000, White Cafe obtained Halal Certificate from Islamic Religious Department. In 2003, OLDTOWN successfully commerciallzed their own formulated blend of 3-in-1 instant milk tea for the retail market under the ‘OLDTOWN’ brand name. In view of expanding OLDTOWN manufacturing activities, they incorporated Gongga Food in 2003 and commenced operating in 2004 manufacturing roasted coffee powder for the food service sector using the Group’s propriety been roasting process. In addition, the food service sector, their roasted coffee powder is also marketed to their to the retail sector under the ‘NANYANG’ brand. In 2004, 3-in-1 instant coffee export to United State, Canada and United Kingdom. Subsequently in 2005, Taiwan and Indonesia market. In the same year, the group’s strategy of capitalizing and reinforcing ‘OLD TOWN WHITE COFFEE’ brand in the food service industry. Kopitam Asia Pacific commenced operation in the licensing, supply of the food, beverage and other items and provision of...
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