Preview

Company Profile

Satisfactory Essays
Open Document
Open Document
709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Company Profile
COMPANY PROFILE
The story of white coffee begin in 1958 there was Hainanese founder in Ipoh devised and ingenious style of roasting coffee beans much to the delight of local coffee drinks. OLDTOWN history can be traced back to the incorporation of white cafe in 1999. The co-founder and the executive director, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee commenced manufacturing in 1999. With more than 10 years experience, our co-founder were instrumental in the growth of the OLDTOWN companies. The Group Managing Director, Mr Lee Siew Heng are support and role in implementing the company vision, strategic and development. In 1999, the 3-in-1 coffee mix under the ‘Old Town’ brand name for the retail sector. As at 31 October 2001, ‘Old Town’ 3-in-1 instant coffee mix was sold in approximately in 3998 retail outlet nationwide in Malaysia, Singapore and Hong Kong. East and west Malaysia through major hypermarkets and supermarket.
In 2000, White Cafe obtained Halal Certificate from Islamic Religious Department. In 2003, OLDTOWN successfully commerciallzed their own formulated blend of 3-in-1 instant milk tea for the retail market under the ‘OLDTOWN’ brand name. In view of expanding OLDTOWN manufacturing activities, they incorporated Gongga Food in 2003 and commenced operating in 2004 manufacturing roasted coffee powder for the food service sector using the Group’s propriety been roasting process. In addition, the food service sector, their roasted coffee powder is also marketed to their to the retail sector under the ‘NANYANG’ brand. In 2004, 3-in-1 instant coffee export to United State, Canada and United Kingdom. Subsequently in 2005, Taiwan and Indonesia market. In the same year, the group’s strategy of capitalizing and reinforcing ‘OLD TOWN WHITE COFFEE’ brand in the food service industry. Kopitam Asia Pacific commenced operation in the licensing, supply of the food, beverage and other items and provision of

You May Also Find These Documents Helpful

  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Starbuck Swot

    • 540 Words
    • 3 Pages

    → All the coffee stores brands are similar. They can innovate in order to be different from its competitors and win customers…

    • 540 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case study on starbucks

    • 1484 Words
    • 6 Pages

    Starbucks is USA based coffee roaster & retailer worldwide. They came up with the revolutionary idea of selling whole coffee beans. In 1987, Howard Schultz acquired the company and came up with delivering the coffee in cup and some espresso beverages. Starbucks enhances to give premium standard of coffee by buying the rigorous standard coffee by using Arabica coffee beans irrespective of their price. Starbucks wants to become the most respected coffee brand in the world by increasing its market shares. Starbucks has more than 9000 outlets in around 28 countries and now trying to expand the market in Asia. Starbucks was expanding rapidly as the average was as high as 4 stores per day in 2004. Starbucks is now the leading coffee industry in American market. There sales growth in the American market is rapid but the rate is slowing. There were number of strengths and issues faced while expanding in the Asian market. The case enhances students to know the problems faced in different market with different culture. We will study and analyze them with the help of SWOT analysis.…

    • 1484 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Company Profile

    • 1894 Words
    • 8 Pages

    At Vintage Technologies, we are proud of our company, the successes we have collectively achieved, the reputation we enjoy with our clients, and most of all the nearly 25 people that make it happen every day.…

    • 1894 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    There are many coffee shops in Cambodia. All of the coffee shop is successful because of many points that relate to their successful. First, they are concentrating on the location, people they look for a shop that will cost them the least rent and tell themselves that their shop will be run so well that people will flock to it. But remember, consumers re fickle and lazy if your shop is not in the right place, whatever you do and whatever you offer, your business will be limited by its location. So don’t commit yourself to any premises until you know how many people will pass by your shop each day. You will be investing a huge amount of your time and money into your new business and you really won’t want it to fail. Put aside as much time as possible to find the position for your shop. Take a clipboard and stand outside popular coffee shop count how many people walk past the shop and how many stop for a coffee. Do this at different times of the day, and different days of the week. Take a note of the nearby shops that are attracting shoppers you need your coffee shop to be convenient for people who shop till they drop and then need refreshment. Moreover the location for parking is also important when the costumer come to your coffee shop they always need the park for their vehicle and keep it safe for them. Second, Consistently serving the finest espresso – It is rare in business to discover a product where consistently offering 100% quality is the best commercial decision you can make. In fact, I am the greatest advocate for the 80% is perfect model. But espresso coffee is one of those rare products where consistent 100% quality matters. Customers will walk past ten other competitors to get the best espresso, which is why this factor alone means you don’t need the highly visible, most expensive location. So buy the best espresso coffee machine (3/4 group Italian made with e61 groupheads and set to the right pump and temperature levels),…

    • 611 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    company report

    • 6298 Words
    • 80 Pages

    Equities Hong Kong/China Company Report Initial Coverage Nine Dragons Paper (2689 HK) 23 July 2013 China / Industrials / Paper From fast expansion to debt reduction We initiate coverage on Nine Dragons Paper (ND Paper) with an ACCUMULATE rating and a target price of HK$5.4, suggesting 11% upside potential. The rapid capacity expansion stage is coming to a slow down and the company is expected to focus more on debt reduction and raising profitability. …

    • 6298 Words
    • 80 Pages
    Good Essays
  • Satisfactory Essays

    In comparison to tea, coffee – eastern drink - has much shorter history in the biggest population country like China. Surprisingly, coffee gets more and more interest from Chinese young generation. Young generations who like to follow eastern style and exchange students who learned abroad and came back to their hometown for working are 2 main factors pushing the consumption of coffee. Then, coffee soon has been embraced by Chinese consumers as it offers another choice, another option beside their traditional tea. Instant coffee, canned coffee are seemed to be faster and convenient while tea or filtered coffee take a long time to taste it.…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Company Profile

    • 1342 Words
    • 6 Pages

    Ernst & Young bestowed the second Entrepreneur of the Year Philippines award to National Book Store’s founder and chairman, Mrs. Socorro C. Ramos. This prestigious award is bestowed to an individual that best embodies entrepreneurial spirit, financial performance, strategic direction, community/global impact, innovation, and personal integrity/influence. The award is presented annually in more than 125 cities in 40 countries worldwide. Hard work, perseverance and a keen sense of entrepreneurship may be attributed to her success. Winning the award is a true testament to Mrs. Ramos’ dedication and innate passion to her life’s purpose. It was a defining moment in National Book Store’s history and one that would surely fire the flames for the future generation to carry on the company’s legacy.…

    • 1342 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    After launching OLD TOWN Brand, the company strives to be Malaysia Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business.…

    • 3821 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Company Profile

    • 303 Words
    • 2 Pages

    COMPANY PROFILE General Information Name of Company : REICEVENJOHNDAN TRUCKING SERVICES Form of Organization : Sole Proprietor Mailing Address : Fronting Jehovah Witness Church, Cabantian Road, Buhangin Davao City Tele Phone/Fax : (082) 285-1168 Email Address : rtsdanjiegroup@gmail.com Other Affiliates and Business Business Name…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    company profile

    • 257 Words
    • 2 Pages

    HCL Technologies Ltd is a global technology company. The company is primarily engaged in providing a range of software services, business process outsourcing and infrastructure services. The company leverages an extensive offshore infrastructure and its global network of offices in various countries and professionals to deliver solutions across select verticals including Retail, Aerospace and defense, Automotive, Telecom, Financial Services, Government, Hi-tech, Media and Entertainment, Travel, Transportation and Logistics, Energy and utilities, Life Sciences and Healthcare. HCL Technologies Ltd was incorporated in the year 1991 as HCL Overseas Ltd.…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Company Profile

    • 747 Words
    • 3 Pages

    The Home Development Mutual Fund (HDMF), more popularly known as the Pag-IBIG Fund, was established to provide a national savings program and affordable shelter financing for the Filipino worker. The Fund offers its members short-term loans and access to housing programs. It is mandatory for all SSS- and GSIS-covered employees; uniformed members of the AFP, BFP, BJMP and PNP; as well as Filipinos employed by foreign-based employers.…

    • 747 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Company background

    • 2800 Words
    • 13 Pages

    There are few powerful immediate opponents in Malaysia such as regional product such as Nescafe, Starbucks and etc. For this aggressive industry, many manufacturers are harmful product to Old town White Coffee (OTWC).…

    • 2800 Words
    • 13 Pages
    Satisfactory Essays
  • Powerful Essays

    Oldtown White Coffee

    • 4825 Words
    • 20 Pages

    Malaysian‟s kopitiam. OldTown is Malaysia’s home grown kopitiam operator with the largest branch network in Malaysia; it also distributes packaged coffee products across the region. Valuing the stock in line with its consumer peers at a prospective 2012 PER of 11.2x, our fair value is RM1.50, or a 20% upside to its listing price of RM1.25. OldTown offers a gross dividend yield of 4.7% at its listing price. Over a decade of history. The group commenced operations with 3in-1 instant coffee manufacturing in 1999 under the “OLDTOWN” brand name and started exporting a year later. OldTown built its second core business in 2005 when the first OldTown White Coffee outlet was opened to public in Ipoh. The vertical expansion into the food services industry has been successful and today OldTown has a total of 182 outlets in Malaysia, Singapore and Indonesia, while its coffee products are exported to 12 different countries. Booming on a bulging midriff. We like OldTown for its stable food and beverage business with visible growth prospects. While consumers’ preferences are constantly changing, we believe the variety of food in OldTown truly caters to everyone’s taste buds making it a preferred hang out spot. The rising purchasing power of the younger population is positive for OldTown because they tend to hang out more often. Management targets to open another 27 (11 already) outlets by end 2011; 22 in Malaysia, 3 in Singapore and 2 more in Indonesia.…

    • 4825 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Illycaffe case summary

    • 1210 Words
    • 5 Pages

    The globalization in coffee close linked to that of coffee shop. Without large-scale coffee shop chain, it would be difficult to achieve the international coffee large purchasing and circulation and even not to mention the a global strategy in coffee.…

    • 1210 Words
    • 5 Pages
    Powerful Essays