MEDWAY SCHOOL OF ENGINEERING
Engineering Management 1 (GEEN 0031).
Title of assignment:
Google Glasses – Worth investing into it?
In our lectures we covered topics relating to the role of Engineers in management, industrial management, structure of business organisations, the external pressures faced by these organisations and we looked at financial aspects of a company. You have been employed by a technology company as a manager to lead a team of young engineers with new ideas. Facing stiff competition, they want you to explore some possible market areas where they can expand into. Your line manager has sent you an email outlined below:
The aim of the work is to inquire into the new market of Google glass, and produce a critical executive style report on the feasibility of you entering into this market producing software and hardware components and accessories for this device. What are the main risks and benefits of going into this market? Required Outputs (With hints)
A well presented executive report with the following sections and attributes; 1. A 300 word (-10%) executive summary. This information must be on its own page and be the first page after the cover pages. [10 Marks] (Hint: Your MD is a very busy person and has instructed their secretary to bin any reports from the managers that goes over 300 words and less than 270 words, if you fail in this aspect you would be sacked, in this essay you will score zero marks to reflect that scenario) 2. A 1500 (+/- 10%) word document that explains and presents your analysis of the task given to you and your conclusion. You may present graphs and charts to aid understanding. [30 Marks](Hint: Research about Google as a business and its associated businesses as well as the main players in this field. Your work must be original, quotes and citations are a waste of a senior managers time unless vital. But do remember to...
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