BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS

Better Essays
301LON INTERNATIONAL
BUSINESS STRATEGY
MANAGEMENT BRIEF
Components/Grading
1

2

Executive Summary –
Setting of Context.
(to be no more than one page) Ability to effectively present the aim of the management brief. Giving a clear structure of the brief and arguments with an explicit identification of areas of analysis and evaluation supported by relevant background information of the case study organisation

INADEQUATE

LIMITED

ACCEPTABLE

PROFICIENT

ACCOMPLISHED

EXEMPLARY

Very brief attempt at an
Executive Summary. May be more an Introduction rather than a summary. No inclusion of recommendations. No in-text referencing Limited attempt at providing an Executive Summary.
Partial articulation of the key features of the submission.
Limited
inclusion of recommendations. Limited referencing. Limited attempt to set the submission in context. An Executive Summary is presented which partially highlights the key features of the submission. Limited inclusion of recommendations but with brief rationale. Limited referencing. Sets the submission partially in context. Overall well presented
Executive Summary that articulates the key features of the submission including recommendations with rationale. Overall good referencing. Sets the submission in context.

Coherent well presented
Executive Summary that clearly articulates the key features of the submission including recommendations with rationale. Fully referenced.
Sets the submission firmly in context of the overall management report.

The management brief lacks proper introduction and is poorly structured. No presentation of the aims of the brief. No identification of the relevant arguments and issues and no background information provided. The management brief lacks proper introduction and presentation. It lacks coherence and provided very limited presentation of aim(s) of the management brief.

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