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Emirates Hr Strategy

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Emirates Hr Strategy
HRM Strategies
Arab Emirates Airline

Executive Summary
Arab Emirates Airline is the largest major airline in the Middle East which is owned by the Government of Dubai directly under the Investment Corporation of Dubai. Arab Emirate Airline is one of the most high profile and glamorous company among the Emirate Group. Currently, Emirate Group seeks key role in the knowledge-based economy which determines potentials for progress of nations and their economic success. While airline traffic in the world has reduced significantly, The Middle Eastern region however, has improved especially for Arab Emirates Airline and it has posted an outstanding result. In order to compete in the unexpected global economy, Human Resource Department (HRD) of Arab Emirate Airline has plans to hire a great number of high quality staffs.

However, lack of the company performance in the worldwide market and high staff turnover are the disadvantages for Arab Emirate Airline. This reports based on secondary research and also primary research such as interview with Miss Yoon, who is currently flight attendant in Arab Emirate Airline. According to Miss Yoon, culture differences affects job promotions and the base location in Dubai does affect international staff morally in a long run.

This report gathers information and analyse the areas Arab Emirates Airline can improve their staff performance. The current situation of Arab Emirates Airline has proven a success to many other competitors. However, there is still room for improvement to expand into further destinations across the world.

Table of Contents

Executive Summary 3
1. Introduction 6
2. Overview of company 7
3. Seeks key role in Knowledge economy 8
4. How it competes in the global economy 9
5. Human Resource Management within Business Strategies 11
6. Human Resource Management Strengths 14 6-1. Education training 14 6-2. Salary 15 6.3. Employee Benefits 16
7. Human Resource Management Weaknesses 16
8. Two


References: Arab Emirates Airline Business. (2010). Gulf in the Media. Retrieved on 2 August, 2010 from http://www.gulfinthemedia.com/index.php?m=economics&id=511785&lim=160&lang=en&tblpost=2010_03&PHPSESSID=062 Arab Emirates Group Careers. (2010). Explore of our career. Retrieved 7 August, 2010 From Carolyn, S. (2010). Article base: Organizational Strategy-Arab Emirates Airline. Retrieved 4 August, 2010 from Company Overview. (2010). The Emirate Group. Retrieved on 30 July, 2010 from http://www.theArab Emirates Airline group.com/english/our-company/company-overview/company-overview.aspx Company Profile. (2010). Arab Emirates Airline & Group Jobs. Retrieved on 1 August, 2010 from Employee Benefits. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 30 July, 2010. from http://www.arab%20emiratesairlinegroupcareers.com/english/Careers_Overview/opportunities/emp_benefits.aspx Flight Operations. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 30 July, 2010. from http://www.Arab Emirates Airline groupcareers.com/english/Careers_Overview/flight_operations/default.aspx Gale, I. (2010). The National: UAE airlines to recruit 80,000 staff in a decade. Retrieved 4 August, 2010 from http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100711/BUSINESS/707109920/0/FOREIGN Global Assessment Day. (2010). The Arab Emirates Group Careers Centre. Retrieved on 1August, 2010 Learning and Development. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 1 August, 2010. from http://www.Arab Emirates Airline groupcareers.com/english/Careers_Overview/flight_crew/learn_develop.aspx Oglivy , D. (2005). The Hob of the World. UK: Blackwell. Organisational Strategy-Arab Emirates Airline. (25 Feb, 2010). Articlesbase Free online Articles Directory. Retrieved on 3 August, 2010. from http://www.articlesbase.com/flights-articles/organisational-strategy-Arab Emirates Airline -airline-1908526.html Organisational Strategy-Arab Emirates Airline. (2010). Retrieved August 5, 2010 fromhttp://www.physical-exertion.com/ip-man/organisational-strategy-Arab Emirates Airline -airline/ Requirements Human Resources Management. Retrieved 2 of August, 2010 from http://humanresources.about.com/od/glossaryh/f/hr_management.htm Tim Clark. (2010). The Arab Emirates Group. Retrieved on 2 August, 2010 from http://www.theArab Emirates Airline group.com/english/our-company/leadership/tim-clark.aspx The Arab Emirates Group Careers Centre. (2010). Retrieved on 30 July, 2010 from http://www.Arab Emirates Airline groupcareers.com/english/ The Arab Emirates Group Annual Report 2009-2010. (2010) The Functional Level Strategies of Arab Emirates Airlines
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