Effectiveness of Online Shopping

Topics: Online shopping, Retailing, Electronic commerce Pages: 7 (2308 words) Published: June 18, 2013
CHAPTER I
INTRODUCTION
BACKGROUND OF THE STUDY
Nowadays, there are so many people all over the world who use the internet to shop for goods and services. According to AcNielsen (2007), more than 627 million people in the world shop online. Many online shopping websites over the internet spread like virus that broaden peoples’ choice in terms of products ranging from clothes, shoes, jewelry, electronics, and even gadgets. People are very much likely to shop online rather than going to the malls because the items available in online are very much accessible. According to Limcaoco (2000), Filipinos experience themselves the convenience and accessibility of online shopping. That’s why online shopping has become an important part of Filipino lifestyle as well as many people’s lives. Online shopping popularity continually increases over time and it appears to be no signs of slowing down. According to Rafael (2006), online shopping popularity has much more usefulness it offers to people. It is more than just shopping but creating a whole new lifestyle of community, access to entertainment, information and much more. There are myriad of reasons why online shopping is very popular to students and professionals. According to Shwu-Ing (2003), consumers found benefits perception, comprising convenience, selection freedom, information abundance, homepage design and company name familiarity, had a significant relationship with attitude toward online shopping. The main motivation to shop online is that it is more convenient than to shop in-store; in other words, convenience is the most prominent factor that motivates consumers to shop through the internet. Moreover, ease of search, good price deal, good selection, availability, fun, impulse, customer service, and wider selection of retailers are additional reasons why people shop online (Khatibi, Haque, & Karim, 2006). Online shopping eliminates all those and can be done at any time of the day. Thus, online shopping is a time saver to students. Transaction is faster as there is no line in checkout counters. Plus, travel time is eliminated and that students can go to different sites instantly without wasting a second. Electronic coupons, discounts and comparison shopping tools are the different ways to save money when shopping online. Plus, retailers do enjoy a lot of savings themselves where they pass this savings along to the customers. Indeed, the web offers not only as a means of communication. It also offers convenient, faster and cheaper shopping to students and professionals. STATEMENT OF THE PROBLEM

In this study it hopes to attain the following questions:
1) Why do students and professionals shop online rather than at department stores? 2) What do students and professionals buy online?
3) Which shopping sites do they buy items that they need? 4) What are the effects of online shopping to students and professionals? 5) What problems do the students and professionals encounter in shopping items online? OBJECTIVES OF THE STUDY

In this study it hopes to determine the following objectives: 1.) To determine why students and professionals shop online rather than at department stores. 2.) To determine what students and professionals buy online. 3.) To determine the shopping sites where they buy items they need. 4.) To determine the effects of online shopping to students and professionals. 5.) To determine the problems that students and professionals encounter in shopping items online 6.) To determine how much do students and professionals spend for the shipping fee for online shopping. 7.) To determine how long do the students and professionals wait to receive their orders from shopping online. SIGNIFICANCE OF THE STUDY

The study of online shopping among the students and professionals can be source of learning material for MMSU students and professionals to know the benefits it will give them. This is a study which ought to know how many...

Bibliography: AcNielsen. 2006. September 25. Globalization through career and job.
Philippine Daily Inquirer. 6
Limcaoco, Teodoro G.2000. July 15. Pinoy goes virtual. Manila Bulletin 331(15): c-12 c-3
Rafael, Dave. July 15. 2000. Pinoy goes virtual. Manila Bulletin 331(15):c-12 c-3
http://www.jofamericanscience.org/journals/amsci/am0601/18_1101_student_online_pub_am0601.pdf
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