Market Research of Online Games & Apps India

Topics: Online shopping, Electronic commerce, Mobile software Pages: 55 (12473 words) Published: February 24, 2013

MARKET RESEARCH FOR APPLICATIONS AND GAMES FOR hello1.in

At
PK Online

UNDER THE GUIDANCE OF

FACULTY GUIDE COMPANY GUIDE Dr PRACHI BHATT Mr. MALAY MANDAL FSM, New Delhi PK ONLINE, GURGAON

SUBMITTED BY:
SURYA DAHIYA
Roll No: 201161
FMG XX [2011-13]

MARKET RESEARCH FOR APPLICATIONS AND GAMES FOR hello1.in

At
PK Online

UNDER THE GUIDANCE OF

FACULTY GUIDE COMPANY GUIDE Dr PRACHI BHATT Mr. MALAY MANDAL FSM, New Delhi PK ONLINE, GURGAON

SUBMITTED BY:
SURYA DAHIYA
Roll No: 201161
FMG XX [2011-13]

CERTIFICATE

This is to certify that Mr. Surya Dahiya, Roll No.201161 has completed his/her summer internship at PK online and has submitted this project report entitled Market research for applications and games for hello1.in towards part fulfilment of the requirements for the award of the Post Graduate Diploma in Management (FMG-20) 2011-2013.

This Report is the result of his/her own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. This project was carried out under my overall supervision.

Date: Place:

------------------------------------------------------------- Dr Prachi Bhatt Surya Dahiya Professor, Roll No: 201161 Fore School Of Management

ACKNOWLEDGEMENT

My sincere thanks to Mr. Malay Mandal ( PK Online ) for giving me this wonderful opportunity, helping me at every step, providing me with an insight into the corporate world and invaluable experience to last a lifetime. I also thank the retail team at PK Online and all the respondents who have put in their valuable contribution towards the project.

I am indeed grateful to Dr. Prachi Bhatt (Professor, FORE School Of Management), who has been my mentor and who took out time from her busy schedule and supervised me over my work at regular intervals which helped me in the completion of this report.

Surya Dahiya

TABLE OF CONTENTS

DESCRIPTION| PAGE NUMBER|
I. Introduction| 1|
II. Literature Review| 4|
III. Methodology| 7|
IV. Data Analysis| 8|
V. Conclusions & Recommendations| 45|
Table of Tables| IV|
Table of Figures| V|
References| VII|
Exhibits & Appendices * Company Profile * Questionnaire| IXX|

Table of Tables
4.1 Details about zapak’s games| 18|
4.2 Details about games2win’s games| 20|
4.3 Details about indiagames’s games| 22|
4.4 Competitive Analysis| 24|
4.5 Top Paid android games| 26|
4.6 Top Paid Symbian Games| 32|
4.7 Top paid android apps| 38|
4.8 Demographics| 43|
4.9 Age Demographics| 43|
4.10 Internet Users| 44|
4.11 Online time| 45|
4.12 Awareness Level| 45|
4.13 Device Status| 46|
4.14 PC users| 47|
4.15 Paid Users| 47|
4.16 Mobile Users| 48|
4.17 Paid Users| 48|
4.18 Internet Users Vs Mobile operating device| 49|
4.19 Playing Frequency| 49|
4.20 Playing frequency/ week| 50|
4.21 Influencing Factors| 51|
4.22 Benefits of Game play| 51|
4.23 Gaming Device| 52|
5.1 App aggregator’s priority list| 53|
5.2 Top Indian games aggregators’ priority list| 54|

Table of Figures
4.1 Factors Affecting online purchase behavior| 34|
4.2...

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