Effective Advertising
Key Factors of effective advertising
Table of Contents
I. Executive Summary……………………………………………………….3
II. Introduction………………………………………………………………….3
III. General Approach………………………………………………………..4-6
A. Market research……………………………………………………….4
B. Target market………………………………………………………….5
C. Media……………………………………………………………………….6
IV. Specialized Approach……………………………………………………7
A. Internet advertising………………………………………………….7
V. Recommendations………………………………………………………..8
VI. Conclusions…………………………………………………………………..8
VII. Bibliography…………………………………………………………………9
I. Executive Summary
This report defines and explains three advertising factors that make advertising effective:
Market research
Target market
Media
The specialized section deals with Internet advertising and how it makes advertisement effective, as well as the different purposes of Internet advertising, the advantages and the disadvantages of it.
II. Introduction
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them, the advertiser, and are intended to inform or influence people who receive them. Advertising is present everywhere although people may not be aware of it, and it uses every possible media to get its message through, via television, radio, press, internet, mailing, sponsorships etc. In 2010 the United States spending on advertising was estimated at $142.5 billion and $467 billion worldwide.
Advertising effectiveness relates to how well a companies advertising campaign reaches their target audience, and getting the customers reaction that was expected by the company. Effective advertising helps a company build or support the brand image of the company, as well as increase sales and profits by attracting more customers.
This report examines three of the most
Table of Contents
I. Executive Summary……………………………………………………….3
II. Introduction………………………………………………………………….3
III. General Approach………………………………………………………..4-6
A. Market research……………………………………………………….4
B. Target market………………………………………………………….5
C. Media……………………………………………………………………….6
IV. Specialized Approach……………………………………………………7
A. Internet advertising………………………………………………….7
V. Recommendations………………………………………………………..8
VI. Conclusions…………………………………………………………………..8
VII. Bibliography…………………………………………………………………9
I. Executive Summary
This report defines and explains three advertising factors that make advertising effective:
Market research
Target market
Media
The specialized section deals with Internet advertising and how it makes advertisement effective, as well as the different purposes of Internet advertising, the advantages and the disadvantages of it.
II. Introduction
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them, the advertiser, and are intended to inform or influence people who receive them. Advertising is present everywhere although people may not be aware of it, and it uses every possible media to get its message through, via television, radio, press, internet, mailing, sponsorships etc. In 2010 the United States spending on advertising was estimated at $142.5 billion and $467 billion worldwide.
Advertising effectiveness relates to how well a companies advertising campaign reaches their target audience, and getting the customers reaction that was expected by the company. Effective advertising helps a company build or support the brand image of the company, as well as increase sales and profits by attracting more customers.
This report examines three of the most
Bibliography: Rick Suttle. (2013). Definition of Advertising Effectiveness. Available: http://smallbusiness.chron.com/definition-advertising-effectiveness-23260.html. Last accessed 20th October 2013. William Wells, Sandra Moriarty, John Burnett, May Lwin (2007). Advertising Principles and Effective IMC Practice. Singapore: Pearson Education. Gerard J. Tellis (2003). Effective Advertising.: Sage Publications Inc. Monle Lee, Carla Johnson (2012). Principles of Advertising. Routledge Ltd. Ko de Ruyter, Norbert Scholl (1998). Positioning qualitative market research: reflections from theory and practice. MCB University Press. pp 7-14. Denis J. Cahill. (1997). Target marketing and segmentation: valid and useful tools for marketing. Management Decision. 35 (1), 10-13. Marie-Claude Boudreau, Richard T. Watson. (2006). Internet Advertising strategy alignment.16 (1), 23. Susan Ward. (2013). Market Research. Available: http://sbinfocanada.about.com/od/marketing/g/marketresearch.htm. Last accessed 20th October 2013. Susan Ward. (2013). Target Marketing. Available: http://sbinfocanada.about.com/od/marketing/g/targetmarketing.htm. Last accessed 20th October 2013.