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Easyjet Analysis

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Easyjet Analysis
Impacts of Tourism and Travel, Transport and Logistics

EasyJet

TABLE OF CONTENTS

Introduction 3
Background 3
External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9
Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12
Conclusion 13
Recommendations: 15
References 16
Introduction

Nowadays aviation is a big industry. According to Hanlon (2004) it origins from 1919 just after the Second World War and half a century on it carries about 1.5 billion passengers a year, generating about $300 billion in revenue and employing about 1.7 million people.
Lots of companies are involved in that industry. The author focused his attention on easyJet because it is the fastest growing low budget airline in Europe.

The aim of the report is to identify and analyse the variety of impacts that affect the company. The author has formulated the following objectives in order to meet that aim: - to provide a background information about easyJet; - to analyse the political, economical, social, technological environment in which the company operates and the way they influence the organization; - to explore the internal issues of easyJet in terms of staffing, restructuring, switching to other products or services; - to look at the company’s competitors and critically evaluate its competitive advantage; - to summarize the company’s strengths, weaknesses, opportunities and threats and to provide recommendations

Background

EasyJet is one of the largest low cost carriers in Europe. This achievement is based on its strategy to provide point to point flying at low cost among the main European airports. Its mission statement is”To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares


References: Amanda, (2008), EasyJet Gives You an Expensive Reason to Be Loyal, available from [Last accessed on 06.05.09] BBC News, (2008), EasyJet annual profit falls 45%, available from < http://news.bbc.co.uk/2/hi/business/7734789.stm> [Last accessed on 23.04.09] BBC News, (2008), EasyJet warns about fuel prices, available from [Last accessed on 23.04.09] BBC News, (2006), Low cost airline cancels flights, available from < http://news.bbc.co.uk/2/hi/uk_news/england/tyne/5248050.stm > [Last accessed on 05.05.09] BBC News, (2005), Safety 'top ' on low-cost airlines, available from < http://news.bbc.co.uk/2/hi/uk_news/4152202.stm > [Last accessed on 24.04.09] Blakely R., (2006), Strike action threat at easyJet, available from [Last accessed on 02.05.09] Guardian, (2009), UK government missing own carbon cut targets, available from [Last accessed on 01.05.09] Hall D., (2005), easyJet Refreshes Application Delivery Networking Platform With F5 To Meet 100% Availability Requirement, available from < http://www.computerlinks.de/open/datasheet/casestudy_easyjet.pdf > [Last accessed on 22.04.09] Hanlon, P., (1999), Global Airlines, 2nd Edition, Great Britain, Butterworth-Heinemann Jones P., About easyJet Plc., available from [Last accessed on 02.05.09] Morgan G., (2005), Performance measures to support competitive advantage, available from [Last accessed on 05.05.09] Osborne, A., (2008), EasyJet backs aircraft tax, available from [Last accessed on 20.04.09] Page, S & Connel J. (2006) Tourism: A modern synthesis, 2nd ed., London , Jennifer Pegg Republic B., (2004), Superbrands case studies: EasyJet, available from < http://www.brandrepublic.com/Industry/Travel/News/213006/Superbrands-case-studies-EasyJet/ > [Last accessed on 25.04.09] Surge A, The Times, (2009), Need to know: Hotel deals fall.. [Last accessed on 23.04.09] The Travel Magazine, (2008), EasyJet beats Ryanair for customer satisfaction, available from [Last accessed on 05.05.09] Walsh F., Osborne H., (2007), Guardian, Act now on environment, says easyJet boss, available from Washington T., (2009), Employer Profile: easyJet, available from [Last accessed on 02.05.09]
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