Unit 12 - M1 (Internet Marketing)
Analyse the benefits of internet marketing to customers (m1)
Introduction
In this report, analysis is going to be discussed in terms of how the following organisations; EasyJet, eBay and Debenhams, use internet marketing activates to build on conventional online and offline marketing principals, offering customers greater freedom of choice and benefits. EasyJet
EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services for over 700 routes in 32 countries. http://www.easyjet.com/en/ EBay
EBay Inc. is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-business sales services via the internet. EBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and series worldwide. In addition to its auction-style sales, the website has since expanded to include ‘Buy-It-Now’ shopping.
EBay is not a free website, but charges users an invoice seller fee based on if they have sold or listed any items. http://www.ebay.co.uk/ Debenhams
Debenhams plc is a British multinational retailer operating under a department store format in the United Kingdom and Ireland with franchise stores in other countries. It sells a range of clothing, household items and furniture and has been known since 1993 for its ‘Designers and Debenhams’ brand range. http://www.debenhams.com/ Opportunities to compare and select products
Customers compare and select different providers in order to be able to decide on which place they are going to purchase a product/service from. What the customer will do is look at the provider that is offering them the best deal and value for money. Customers will be able to do this by using comparison websites like Go Compare. This is one of the most comprehensive comparison services around
Introduction
In this report, analysis is going to be discussed in terms of how the following organisations; EasyJet, eBay and Debenhams, use internet marketing activates to build on conventional online and offline marketing principals, offering customers greater freedom of choice and benefits. EasyJet
EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services for over 700 routes in 32 countries. http://www.easyjet.com/en/ EBay
EBay Inc. is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-business sales services via the internet. EBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and series worldwide. In addition to its auction-style sales, the website has since expanded to include ‘Buy-It-Now’ shopping.
EBay is not a free website, but charges users an invoice seller fee based on if they have sold or listed any items. http://www.ebay.co.uk/ Debenhams
Debenhams plc is a British multinational retailer operating under a department store format in the United Kingdom and Ireland with franchise stores in other countries. It sells a range of clothing, household items and furniture and has been known since 1993 for its ‘Designers and Debenhams’ brand range. http://www.debenhams.com/ Opportunities to compare and select products
Customers compare and select different providers in order to be able to decide on which place they are going to purchase a product/service from. What the customer will do is look at the provider that is offering them the best deal and value for money. Customers will be able to do this by using comparison websites like Go Compare. This is one of the most comprehensive comparison services around