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Dyson_Case_Study

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Dyson_Case_Study
Dyson Case Study

Class Debate

You and your team represent James Dyson (the sole shareholder) who has decided to relocate the business from the UK to Malaysia. In Mr Dyson’s view, this was a key decision for the future of the firm. It would not only make the firm ‘leaner’ and more efficient, but also in increase profits and help make the firm more competitive. This relocation decision was not up for negotiation in your view and was based solely on the ‘bottom line’. Stakeholders will eventually see it is for the best and will come to your way of thinking.

In this debate, and using the information in this case study you must now convince your workforce, the workers unions and the rest of the stakeholders involved, that this final relocation decision makes sense. You should outline all the pro’s of moving out of the UK, all the pro’s of moving into Malaysia and state clearly and ambiguously that the ‘costs’ of staying in the UK were just too great. You should highlight the R&D jobs being created in the UK (which are higher skills and higher paid jobs than those lost)

You should highlight the following key points:

Financial Reasons to move
Political Reasons to move
Competitive Reasons to move
Location ‘Mix’ Reasons to move
Wealth Reasons to move

Dyson Case Study

Class Debate

You and your team represent the staff, the workers unions and the various stakeholders who are completely opposed to this move. You are very cross and angry that you had no say whatsoever in this relocation and after working for the company since 1993 in Malmesbury and relocating most of your families there, children into schools and building up well established communities since then, you are hurt and annoyed at the most recent announcement.

In this debate, you should be telling the management of this company, that without the workforce and the dedication you and your team gave to the company over the past few years, the company would not be anywhere

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