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Dumb Ways To Die: Advertisement Analysis

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Dumb Ways To Die: Advertisement Analysis
Metro Trains “Dumb Ways to Die” advertisement was popular because instead of taking the usual safety precaution route by using What If’s and scenarios meant to scare people into compliance; Metro Trains decided entertainment would be the better route to go. To create the kind of buzz they wanted for their advertisement they not only came up with a catchy song (A sure-fire way to make sure people remember something) and an entertaining game. The advertisements catchy song and cute cartoon characters combined with its dark humor pertaining to all the ways those cartoon characters could possibly meet their doom makes for a memorable ad that everyone can remember watching or playing, while still holding the familiarity of the intended message:
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