Disney & Lucas Film
Table of Contents
Executive Summary | i | Introduction | 1 | Marvel Industry Analysis | 1 | Disney Industry Analysis | 3 | Marvel Company Analysis | 4 | SWOT Analysis | 6 | Valuation | 6 | Disney Company Analysis | 7 | Share Price Analysis | 10 | Examination of the Premium | 12 | Takeover Overview, Methods and Tactics | 14 | Analyst, Media and Legal Reaction | 16 | Recommendation and Conclusion | 17 | References | 19 | Appendices | 22 |
, increased pressure from eBook innovation and internet piracy. As such, this industry grew an estimated 2.50% from 2008 to 2009 and maintained a Compounded Annual Growth Rate (CAGR) of 5.14% from 2000-2009 (Jackson, 2011).
Licensing
Marvel’s second major unit of operation consist of its large licensing business. Marvel licenses the use of its various characters to gaming, movie, toy and television show producers alike. This market is primarily driven by trademark and character licensing. As of 2007, Intellectual Property (IP) licensing represented a $USD 30 Billion market in the United States (U.S.) alone (IBISWorld Licensing, 2012). IP licensing exhibited constant growth. However, in 2008 it incurred a slight contraction of 3.4% due to the global financial crisis. As well, from 2000-2008 it had a CAGR of 5.09%. Further, character and trademark licensing represented more than 40.0% of the total licensing market for 2012. The IP Licensing market is considered to be moderately aggregated with Disney acting as the industry leader (after its acquisition of Marvel) with just over 10.50% of market share (IBISWorld Licensing, 2012). However, the industry did exhibit lacklustre performance in 2009, (down almost 10.00%) from its 2007 high.
Film Production
Marvel’s final major operational segment consists of its film production operations. Generally, the industry has consistently outperformed the market (CAGR 5.80% from 2000-2009) and as of 2009 represented a $USD 118 Billion dollar market in
Executive Summary | i | Introduction | 1 | Marvel Industry Analysis | 1 | Disney Industry Analysis | 3 | Marvel Company Analysis | 4 | SWOT Analysis | 6 | Valuation | 6 | Disney Company Analysis | 7 | Share Price Analysis | 10 | Examination of the Premium | 12 | Takeover Overview, Methods and Tactics | 14 | Analyst, Media and Legal Reaction | 16 | Recommendation and Conclusion | 17 | References | 19 | Appendices | 22 |
, increased pressure from eBook innovation and internet piracy. As such, this industry grew an estimated 2.50% from 2008 to 2009 and maintained a Compounded Annual Growth Rate (CAGR) of 5.14% from 2000-2009 (Jackson, 2011).
Licensing
Marvel’s second major unit of operation consist of its large licensing business. Marvel licenses the use of its various characters to gaming, movie, toy and television show producers alike. This market is primarily driven by trademark and character licensing. As of 2007, Intellectual Property (IP) licensing represented a $USD 30 Billion market in the United States (U.S.) alone (IBISWorld Licensing, 2012). IP licensing exhibited constant growth. However, in 2008 it incurred a slight contraction of 3.4% due to the global financial crisis. As well, from 2000-2008 it had a CAGR of 5.09%. Further, character and trademark licensing represented more than 40.0% of the total licensing market for 2012. The IP Licensing market is considered to be moderately aggregated with Disney acting as the industry leader (after its acquisition of Marvel) with just over 10.50% of market share (IBISWorld Licensing, 2012). However, the industry did exhibit lacklustre performance in 2009, (down almost 10.00%) from its 2007 high.
Film Production
Marvel’s final major operational segment consists of its film production operations. Generally, the industry has consistently outperformed the market (CAGR 5.80% from 2000-2009) and as of 2009 represented a $USD 118 Billion dollar market in
References: , increased pressure from eBook innovation and internet piracy. As such, this industry grew an estimated 2.50% from 2008 to 2009 and maintained a Compounded Annual Growth Rate (CAGR) of 5.14% from 2000-2009 (Jackson, 2011).