Dominick10 tb ch06 3 
Chapter 6
Books
True/False
1. Many early books were considered works of art.
Ans: T
2. Most early books featured scientific content.
Ans: F
3. Book publishing became commercialized in the early to mid 1900s.
Ans: T
4. The ebook revolutionized the book publishing industry.
Ans: F
5. Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.
Ans: F
6. The contemporary book industry has seen a jump in the number of outlets selling books. Ans: T
7. High book prices can prompt consumers to buy from discount sellers and the used book market.
Ans: T
8. The companies dominating the book publishing industry focus exclusively on book publishing, and tend not to be large conglomerates with interests in other media.
Ans: F
9. Manuscript selection and sales are components of book publishers' marketing departments. Ans: F
10. Unsolicited book manuscripts are referred to as "slush."
Ans: T
11. Because books are the least "mass" of all media, they do not have significant cultural impact. Ans: F
12. After initial optimism, the future of the digital book remains unclear.
Ans: T
13. Although book publishers receive income from subsidiary rights, income from book sales is more important.
Ans: T
14. The book industry's most important form of audience feedback is the various bestseller lists compiled by newspapers and trade publications.
Ans: T
15. A publishing company’s business manager is responsible for getting a book reviewed by prestigious publications.
Ans: F
Multiple Choice
16. Until about the 12th century, most books in Europe were produced by:
A. wealthy hobbyists
B. monks
C. professional transcribers
D. immigrant tradespeople
E. cloistered women
Ans: B
17. In the early days of book publishing, publishers functioned as:
A. mechanics
B. printers
C.
Books
True/False
1. Many early books were considered works of art.
Ans: T
2. Most early books featured scientific content.
Ans: F
3. Book publishing became commercialized in the early to mid 1900s.
Ans: T
4. The ebook revolutionized the book publishing industry.
Ans: F
5. Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.
Ans: F
6. The contemporary book industry has seen a jump in the number of outlets selling books. Ans: T
7. High book prices can prompt consumers to buy from discount sellers and the used book market.
Ans: T
8. The companies dominating the book publishing industry focus exclusively on book publishing, and tend not to be large conglomerates with interests in other media.
Ans: F
9. Manuscript selection and sales are components of book publishers' marketing departments. Ans: F
10. Unsolicited book manuscripts are referred to as "slush."
Ans: T
11. Because books are the least "mass" of all media, they do not have significant cultural impact. Ans: F
12. After initial optimism, the future of the digital book remains unclear.
Ans: T
13. Although book publishers receive income from subsidiary rights, income from book sales is more important.
Ans: T
14. The book industry's most important form of audience feedback is the various bestseller lists compiled by newspapers and trade publications.
Ans: T
15. A publishing company’s business manager is responsible for getting a book reviewed by prestigious publications.
Ans: F
Multiple Choice
16. Until about the 12th century, most books in Europe were produced by:
A. wealthy hobbyists
B. monks
C. professional transcribers
D. immigrant tradespeople
E. cloistered women
Ans: B
17. In the early days of book publishing, publishers functioned as:
A. mechanics
B. printers
C.