Current procedures require new subscribers to contact the company to set up new service and schedule an installation. This can be costly to both the company and the subscriber. Customers moving in to newly constructed homes already have outlets installed in the home and question the employee about why they must pay a technician to come out to "install" outlets that are already there. Technically inclined subscribers wonder why they must pay someone to complete a job they can do themselves for free. Installation costs start at $29.95 and increase incrementally depending upon the number of outlets the customer needs to have activated and/or installed. New customers, as well as existing customers who are transferring service to a new home, must call the company or apply online for service then wait for the technician to begin service. These costs along with the inconvenience of waiting for a technician and the lack of choices available in cable channel packages are some of the reasons given for choosing a competitor to provide service instead of Cox. The company 's vision "to be the best company to work for and do business with, improving the quality of life in the communities we serve" along with its mission "to double shareholder value every five years, creating a trusted brand where innovation meets quality execution" are a testament to the companies commitment to its customers and the perfect reason this new service,…
Due to Cablevision already being in hot water with the New Yorkers for not carrying the Yankee games, Dolan decided not to reduce customer service staff. As mentioned in text, in addition to Cablevision’s market value taking a nasty tumble in summer of 2002 with typical range of $60 to $70 per share to only a low of$5, the company was only losing the cable subscribers thanks to their refusal to carry New York Yankee games; Cablevision certainly wanted to carry the games, but not at the price the Yankees channel was demanding (Bovee, Thill, Mescon pg.577). Dolan did not want to lose more customers than Cablevision had already lost with the decision of not playing the games. Another reason for the decision to not reduce the customer service staff was because of the handling of the high call volumes the company was expecting due to the inquiries.…
Influences at play in the early 1990s were only augmented when Congress passed the Telecommunications Act of 1996, allowing “competitive distribution technologies…to compete with traditional cable and direct satellite broadcast in what had been an exclusive industry;” as a result, the industry engaged in a frenzy of investment and consolidation. Operators with the means began to upgrade their networks to provide high-speed Internet, telephony, and digital cable via broadband, as well as value-added services like video-on-demand and interactive TV; those left out were forced to consolidate or face elimination. Consequently, the top eight cable operators went from controlling approximately 53% of the industry in 1990, to 79% in 2001.…
Comcast would add nearly 30 million subscribers and achieve a much higher penetration rate in the market, which also gives them the opportunity to increase price, and thus profitability. Nonetheless, Pay TV is declining and the rate of penetration decline is accelerating as viewing television content online become increasingly popular. Powerful competitive forces such as Netflix, Amazon Instant Video, Hulu, and now CBS’s standalone product “CBS All-Access” and HBO’s partnership with Apple has formed strong threats to Comcast. With the changing consumer demands and the distinctive needs recognized regarding different customer segments, the question of whether its current business model will still be viable in the marketplace has…
The industry has also gained a bad reputation in some quarters for aggressive tactics in suing people accused of stealing the signal. Cable companies were quick to place bandwidth caps on cable modem customers and require that customers agree not to use their home cable modem service for any business purpose (including telecommuting). Recently, cable modem users in certain areas have been told that they must subscribe to a digital cable service or face a 50% increase in their monthly cable modem…
The Wall Street Journal notes that ad rates for NFL games rose 27% to $347,800 for a 30-second spot last season. So far this fall, NFL games have averaged 17.8 million viewers at any given minute, more than almost all regularly scheduled programs, according to Nielsen data. Importantly, many of those viewers are young men, who are hard for advertisers to reach through other programs. And the fact that most consumers watch NFL games live is important at a time when many viewers record shows and then skip the commercials when they watch them…
(Peppers, 2010) This idea is standard operating procedure for Comcast, they offer a number of packaging options at differing values and service levels, which apply to a broad spectrum of our customer base. This way Comcast does not have to build individual packages with channels that have differing amounts of overhead cost. Comcast’s model is based on only a dozen or so channel lineups along with four or five speeds for the internet, “Instead of customization, this model is all about configuration” (Peppers, 2010) according to the text. By offering packages that seem to be tailored to the customer, they can also include channels that customers may not have ordered if allowed to purchase them individually. This keeps down cost and headaches for the company, by not having a thousand varying products…
The most popular technology that Comcast has created is Xfinity. This product allows for on-demand television and internet access. The combination of cable, internet, and telephone services has allowed them to surpass fifty million customers (O’Shea, 2012).With millions of users, this is where they make the majority of their money. One of the negative aspects of Comcast within the past year is that they have been losing thousands of customers through other products like Netflix. Because of this, they have recently exposed a new product that should gain back all of the customers they lost. “Comcast has launched a new store that enables US Xfinity TV customers to buy movies and TV shows. Titles purchased through the new Xfinity On Demand store belong to a user, and can be streamed as many times as they wish on their TV, computer, or mobile device” (McCormick, 2013). This new advancement in their services will keep them on top of other competitors such as DirecTV and Netflix.…
Daytime talk shows are certainly controversial there are those who find some of these types of show informational and helpful. There are others who view these shows as pointless and inappropriate. Daily viewers turn on there television and are bombarded with images of sex, drugs, and violence on some of the talk shows. The essay "Talk TV: Tunings into Trouble," written by Jeanne Albronda Heaton and Nana Leigh Wilson is about TV talk shows that are influencing many people. In their essay "Talk TV: Tuning into Trouble," they describe how the old TV talk shows provided useful information but, now modern talk shows have crude and vulgar topics. Heaton and Wilson's main thesis is stated at the end of article where they state "Talk TV initially had great potential as vehicle for disseminating accurate information and as a forum for public debate, although it would be hard to know it from what currently remains. Because most of these talk shows have come to rely on sensational entertainment as the mean of increasing rating, their potential has been lost." Heaton and Wilson argue…
Time Warner Cable is a rival company to Directv and their commercials demonstrate the competitive anguish between them. In the Time Warner Cable advert: “DirecTV Hates Puppies”, Time Warner commits both the Ad Hominem and Non Sequitur fallacies. These are the common fallacies where the opposition of an argument attacks the arguer, rather than the argument itself by using illogical conclusions and reasonings. In this advertisement, Time Warner executes this fallacy by saying that “DirecTV hates puppies” due to the fact that DirecTV charge people every month for a HD plan, leaving those with less money for dog food which puppies love. Whereas Time Warner doesn’t have an HD plan, leaving a buyer with more money for dog food, therefore Time Warner…
The second issue is whether or not Enzo and Gina had a legitimate contract with Time Warner Cable since Enzo would be spending most of his time at Gina’s apartment. In this case Gina and Enzo have a bilateral contract with Time Warner. A bilateral contract is when you have two parties that each makes a promise to do something. In this scenario, Gina and Enzo signed a contract that allowed them to have HD in the apartment for 12 months while they pay Time Warner $50 per month for that service. In conclusion, there is a legal binding between both parties.…
In contrast TELUS currently offers four service packages, and when signing up for a three year contract including internet, the customer receives a 42” LG Smart TV free of charge. These packages are broken down as follows –…
Consumers are watching sports in a variety of ways in the current day in age. Led by live TV via cable, many are starting to migrate to over the top services, social media and illegal streaming. Why watch the game when you can see all of the stats and highlights on Twitter? Or why pay for an expensive cable bill, when a simple Google search can locate an illegal stream of games. Also, many bars are starting to carry NFL Sunday ticket which means dozens of fans can watch games for “free”. The day of age where consumers would watch live TV at home is starting to…
Football Sunday, the family has got a bucket of hot wings and beer, sitting in front of the TV waiting for the kick off. It's Denver Broncos vs. San Diego Chargers and I have got my Champ Bailey jersey on while my husband is wearing his Tomlinson 21. We are ready for the game to start, but suddenly my husband changes the channel to check on the Cincinnati vs. Tampa bay game, so he can check on his fantasy football quarterback. Meanwhile I'm on the internet checking on my fantasy football defense, the Pittsburg Steelers. I find myself wondering why we just don't sit down and watch our favorite NFL teams anymore. Before we joined our fantasy football league, the only games I would sit and watch were the Denver Broncos, because they are my home team. I know the players and when and where they are playing. As for the rest of the NFL teams, I didn't know anything until I got caught up in the fantasy football excitement. With the newly founded popularity of fantasy football, the old ways of football are obsolete, now there is more interest in individual players than teams, more knowledge of the game, and better media coverage.…
During the negotiation of Moms.com, I played the role of Kim Taylor, the buyer from WCHI. I read the information over a few times and then tried to determine mine and the seller’s BATNA and reservation point. After reviewing the data, I determined that my BATNA would be to continue with an existing contract for more episodes of a current program, even though the ratings of the show were declining. The point where I would walk away with the negotiation would have been $8M for 7 runs per episode. On the other side of the table, I determined my counterparty’s BATNA was to complete the sale with the other competitor of WCHI and the seller’s reservation point was probably $6M for 6 airings per episode. This meant that we had a positive bargaining zone of $2M, which is very good for both parties. Our negotiations concluded with the two parties coming to an agreement of $7M for the contract of Moms.com and 7 runs per episode over a five year period.…