Differences between Old and New Born Globals in eCommerce

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The “New” Born Globals within the E-commerce; do they differ against the ”Old” Born Globals when it comes to internationalization and do they use different strategies when going global?

Mikael Englund

International Marketing, University of Halmstad, Sweden

Gustav Hägg

International Marketing, University of Halmstad, Sweden

Adam Svensson

International Marketing, University of Halmstad, Sweden

Abstract

This article was written to shed a light on the rapid change that is appearing in the way of conducting business on the global market. We are shifting our focus from the old marketplace to the new one on the Internet and the E-commerce. In this article the focus is on trying to describe and discuss the differences in making business that have emerged with the IT-revolution. The “New” Born Globals is a new phenomenon that has earlier been called ECC:s but with this article we want to change that and give it a new name and also a new definition that is valid for those kinds of companies. A case study is chosen as the most suitable way of conducting this research since there isn’t much research within this field and two cases have been used for making a comparison between the “Old” and the “New” Born Globals. The findings suggest that more research must be done in this field, but there are some conclusions i.e. the speed of internationalization and the resources needed that are significantly different between the two. We will later present a definition of “New” Born Globals but don’t say that this is definitive since more research in this subject must be done.

Key-words

SMEs, E-commerce, Internationalization theories, “Old” Born Globals, “New” Born Globals

Introduction

Born Globals is a widely used phenomenon and today when we are moving our focus from the visual marketplace to the virtual new businesses emerge and a new type of Born Globals have reached the attention of the consumers. In terms of organization age and geographic scope,

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