Comm 103 Notes

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Chapter 3 – The Global Marketplace * Although today’s growth continues to rely on significant U.S. economic prosperity the next few decades will see a significant shift in this regard as China, India, Brazil, and other economies mature and benefit from the significant foreign direct investment (FDI) currently under way within these countries, and from the overall development of their monetary banking systems, inter-modal transportation facilities, and competitive business models and operating platforms * Whether it is through operational growth strategic alliances, formal partnerships, mergers and/or acquisitions, the global marketplace is becoming home to an increasing number of businesses seeking to operate via an international-based business model. * G7 nations = U.S., Japan, Germany, Great Britain, France, Italy, and Canada
Why Go Global? * Companies look to move beyond their domestic markets for a number of reasons such as: 1. New market opportunities 2. Cost-reduction opportunity 3. Resource base control 4. Closeness to market

1. New Market Opportunities * As domestic markets become saturated, organizations will begin to look beyond their current countries and markets in an effort to discover and leverage new markets for the products and services which they offer. * For many Canadian companies, the natural tendency is to look firs to the U.S. (close proximity) for potential growth opportunities, and then, internationally, although this is not always the case * The ability to assess global needs, manufacture products and/or develop services in response to it, and then to engage in global trade to gain access to these markets has been fundamental to the development of today’s global marketplace

2. Cost-Reduction Opportunities * In terms of global competitiveness, organizations will locate in, and purchase from, countries where the costs of productive resources enable them to generate a competitive

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