Difference Between David Croteau And Hoynes

According to David Croteau and William Hoynes, “ the business of media is unique”(Croteau and Hoynes 1). The best way to navigate this complex, unique business of media is to identify to two major models in which it presents itself. The first model, Public Interest Model, concentrates on “promoting active citizenship via information, education, and social integration”. Whereas the second model, Market Model, focuses on generating profits for owners and stockholders (Market Model). The best way to understand the two models is by applying them to a major media conglomerate, for instance Viacom. Although Viacom can identify with both models of media, through the nature of their programming and advertisements, the cultural aspects of the company, and their
To explain, BET or Black Entertainment Television provides an inside look into African-American culture, from hip-hop and R&B to racial segregation issues depicted in their films. CMT also represents folk culture and history. MTV seems to embody popular culture while also producing shows and running ads that commentate on the social issues of today’s youth. This can be seen in the anti-smoking campaigns that are ran on the station or the popular television show Teen Mom. As stated above, Logo has introduced a new culture to society in the form of Drag Queens with Ru Paul’s Drag Race. VH1 has changed the nature of television with their influence of reality TV. The reality television world may seem on the surface for entertainment, however the core of it seems to highlight the cultural trends and ambitions of society. The rebranding of T.V Land has brought about innovative shows like Younger that present themes like ageism and society’s fixation with youth and beauty. Whether it’s about music, fashion, political issues, or social issues, Viacom covers its bases when presenting diverse information to the