Statement of Problem - The rental car industry is extremely complex and competitive. More and more companies are placing their travelers on a budget, and there is significant competition for the business travel dollar. Business travelers are typically the largest customer base for rental cars, and provide the most regular income. They are, however, fickle purchasers, continually being pressured to find the best deal, most comfort, and most convenience. The task is to find the appropriate incentive program to allow them to overwhelmingly prefer RR.
Information Needs Assessment (Overview):
What is the typical business travel like? Demographics, etc.
What are the most important things for a business traveler regarding their rental car?
Which company do they currently prefer and why?
Of a list of incentives, what numerical rank do each of these have by way of importance (dollar discount, coupons for mileage or partner restaurants, free hotel upgrades, free size upgrades, vacation packages for personal use based on volume, better business rates, easier checkin/checkout, travel assistance, etc.)
Are those needs
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