Crowdsourcing

Topics: Crowdsourcing, Know-How Trading, Crowd Pages: 5 (1406 words) Published: January 13, 2015
Outline

1) Crowdsourcing?
1.1) What is crowdsourcing?
1.2) Who can use crowdsourcing?
1.3) How crowdsourcing works?

2) Focus on task based crowdsource
2.1) Types of crowdsourcing
2.2) Information for efficient crowdsourcing
2.3) Lego: Task based crowdsourcing

1) What is crowdsourcing
1.1) What is Crowdsourcing?
Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and outsource it to a crowd of workers. Crowdsourcing is an innovative way of organising jobs and workers. The collaborative brainstorming enables hundreds or even thousands of people to contribute their thoughts and energies to a single task and can support complicated jobs that conventional means could never manage. Crowdsourcing uses an Internet task market, usually called a crowdsourcing platform, to connect workers to jobs. It enables those workers to take the kinds of jobs that they like and to complete those jobs when and where they want. Employers can find the kinds of workers they need, with the specific skills for their jobs, and pay for only the amount of work they need. But what is needed to make crowdsourcing work? The principle of crowdsourcing is that more heads are better than one. By canvassing a large crowd of people for ideas, skills, or participation, the quality of content and idea generation will be superior. There are 4 different ways how crowdsourcing works:

It is like a large labour force for agencies. They can simply post the work and workers can find agencies Agencies ask questions to the crowd to find solutions to their problems Agencies can get help in finding and organising knowledge

In addition the agency get feedback, ideas and opinions from the crowd. So there are different ways how crowdsourcing works and how you can use it.

1.2) Who can use crowdsourcing?
On one hand crowdsourcing can be used by everybody: by agencies, governments, groups or individuals. Everybody who needs ideas, answers, feedback or who has work that needs to be done can find help with crowdsourcing. The idea is generally to introduce new or more developed skill sets or a larger work force to achieve some specific goals. Agencies look for crowds online and have the possibility to select the work, workers or ideas who best fits them. On the other hand everybody can participate and be part of the crowd. In this way people can express their creativity and boost their salary. Moreover it is a good possibility for self-realization. Students could earn money by investing their ideas and work.

1.3) Types of Crowdsourcing
Luca, just for you to know, there exist different types of crowdsourcing. Some are used to collect ideas, others help agencies to get capital from the crowd. For example Crowdsource Design is used by agencies who are looking for a logo design: they tell to the crowd exactly what they want, how much they will pay, and the deadline. All interested designers will create a finished design specifically for them. They keep whichever design they like the best. Cloud labour is another type of Crowdsourcing which can be used to add up with an undemanding scale of workforce to perform a wide range of tasks. This is called accessing cloud labour. Agencies can send the work to a crowd of people. Virtual workers perform activities that range from simple to specialized tasks. If agencies are unsure of where to begin with an idea for a business opportunity, whether it’s product design or perhaps a marketing firm, crowdsourcing can help through open innovation. Open innovation allows people from all aspects of business to collaborate into a functional profit making reality. Agencies who need money, can asking a crowd of people to donate money to a project through Reward based Crowdfunding. The agency finds a crowdfunding platform, set the goal amount, deadline, and any rewards offered to donors. You...
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