Country Notebook

Topics: India, Family, Mumbai Pages: 23 (6581 words) Published: September 30, 2013
International Business &
Multinational Enterprises
MKT 672
Prof. D. Steven White
University Of Massachusetts
Dartmouth

Country Notebook Report
A Guide for Developing a Global Marketing Plan

India
SREEKANTH SANGOJU
May 8th 2013

Introduction
India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh, Burma, china, Nepal, and Pakistan makes India an ideal country for trade. India has always been a land of contrasts, religious, linguistic, languages, cultures, and levels of sophistication. Indus river plain is the earliest evidence of civilization and several years later the Ganges river plain was populated and eventually these two places are known as Father and mother of India. The Indus river flows southwest through the Punjab area and empties into the Arabian Sea near sind. The Ganges River flows from southeast into the Bay of Bengal. Indus valley civilization was named as the India’s first civilization was along the Indus River. In India every religion has its own characteristics and traditions, like the palm-leaf houses in the south are not similar to the stone houses of the Himalayas or the houseboats of Kashmir. Every state has its own identity which is respected by people in India and also the world. (1)

Relevant History
India is the home of ancient Indus valley civilization and a region of historic trade routes and vast empires. India was identified for its commercial and cultural wealth. Religions like Hinduism, Buddhism, Jainism and Sikhism are originated here. India was brought under the administration by British East India Company in the early 18th century which is directly administrated by United Kingdom.

India gained its independence in 1947 a struggle for

independence which was marked by non-violent resistance which was led by Mahatma Gandhi. India is a federal constitutional republic governed under a parliamentary system which consists

of 28 states and 7 inion territories. India is a country which is pluralistic, multilingual, and multi-ethnic society. It is also a home to a diversity of wildlife in a variety of protected habitats.

Geographical Setting
A) Location
India is located in southern Asia, bordering the Arabian Sea and the Bay of Bengal and surrounded by many neighboring countries like Bangladesh, Burma, china, Nepal, and Pakistan. Its geographic coordinates are 2000 N, 7700 E. the total area is about 3,287,263 sq. km. the comparison to the world is 7. The total land area is 2,973,193 sq. km and water is 314,070 sq. km. (The World Fact book”).

India’s coastline measures 7,517 kilometers in length, of its distance 5,423 kilometers belong to peninsular India and 2094 kilometers to the Andaman and Nicobar and Lakshadweep island chains. India is more than one third the size of the United States in terms of area. B) Climate

Indian climate is strongly influenced by the Himalayas and Thar Desert both of which drives the economic and cultural which has a crucial importance in relation with the summer and winter monsoons. The climate varies from tropical mansoon in south to temperate in north. C) Topography

The three major features which fill the Indian landscape are the Himalayas and associated ranges, a geologically young mountain belt, folded, faulted, and uplifted, that marks the nation's northern boundary and effectively seals India climatically from other Asian countries. The Peninsula, a huge stable massif of ancient crystalline rock, severely weathered and eroded. The Ganges-Brahmaputra Lowland, a structural trough between the two rivers, now an alluvial plane

carrying some of India's major rivers from the Peninsula and the Himalayas to the sea. There is also a narrow coastal plain along the Arabian Sea and a wider one along the Bay of Bengal.

Social Institutions
A) Nuclear Family
Family is very important to the people of India. The...
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