Corporate Social Responsibility

Topics: Fast food, Nutrition, Fast food restaurant Pages: 6 (1652 words) Published: May 4, 2013
Introduction of CSR
Corporate Social Responsibility (CSR) has become a widespread topic in business issues and critical sector. In the fast fast companies are facing fast change and consumers always on the topic of traceability of food chain. Consumers and governmental organizations are increasingly focusing their attention on corporate social responsibility (CSR) practices. CSR research has evolved over the last 50 years (Carroll, 1999). CSR is divided as a four parts pyramid (Carroll, 1991). Firstly, the meaning of economic responsibility, organization should be profitable. Secondly, the legal responsibility is very important for the company to obey the laws of the society. Thirdly, the ethical responsibility of the company to do what is right and philanthropic responsibility of the company is related to social, educational, recreational or cultural. Each factor is very important and there are lively relationship between all and when understanding the meaning it reflected to corporation.(Carroll, 1991).As a foundation, Carroll (1979, 1991) integrated various streams of CSR research to define a model that extended corporate performance beyond traditional economic and legal considerations to include ethical and discretionary responsibilities. Article ‘Philanthropic’ Support for the Arts: Views from the Corporate

Sector (Nigel J. Baldwin B.Bus. M. Accounting &ump; Finance)

Graduate School of Business
RMIT University
August 2009
CSR in food industry
CSR in the food industry are complicated and with the development of internet, mostly companies use websites for showcase their CSR on food safety developed marketing goals. Moreover, CSR activities can enhance brand, customer satisfaction, employee’s rates and relation with government (Freeman, 1984). There are so many other benefits include improved financial performance, reduced operating costs, relationship link with customers and awareness of their needs (Jones, Comport &ump; Hillier, 2008) Introduction

The fast-food industry has been developing rapidly in the markets globally, at the same time bringing several significant changes in practices, work, and employment relations. Fast food is very much popular in every culture, it is spreading by a society, including commercial, political, media and other systems.Fast food restaurants are very famous and their products prepared in a standardized method that their customers satisfied with quickly and efficiently for takeaway. The growth and success has brought disadvantages to the workers’ rights and the conditions of work as well as providing well insight on how work and employment relation should be managed better. (Royle &ump; Towers, 2002)

Fast food
The meaning of fast foods are convenience foods that can be prepared and served very quickly. Fast food is also known as “junk food” which includes high food in calories, low in nutrients, Thick burger, Sandwich with cheese, French fries, pizza, Chicken Pizza Masala, and etc. in the present scenario, mostly people prefer to eat fast food instead of homemade food. The main reason is behind that fast food is fast, cheap and convenient. The growth of fast food industry has been an important environmental bribe for increased food consumption. In the last 20 years, the percentage of calories has increased from 3% to 12% in the fast food in the United States. Over last 30 years, U.S. spending has increased from $6 billion to $110 billion.

Effects of Fast-Food Consumption on Energy Intake and Diet Quality among Children in a National Household Survey From 1950s, fast food demand has grown into a dietary pattern among children in the United States today. Expenditure on fast food by children increased from 2% of total energy in the 1970s and 10% total energy in 1990s. Now days, fast food...
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